Soon we are going to be seeing Forgeworld products available to be ordered at Games Workshop stores. This will make the models much easier to get, and is sure to increase the demand for them. The question comes up though, what happens when supply does not equal the demand, and who gets priority over when both Forgeworld and GW orders come in.
Please remember that this is a rumor, and as such, requires some salt. I am assuming that all these questions are getting sorted out, and some adjustments will need to happen once the new site goes live. What I did not understand about this is, why orders cant be dealt with in the order they come in and real time inventory making things not available when it occurs. Of course I am not an expert in these things, but it seems logical that in today's world, this could all be done in real time, as inventory allows.
via Tim on Faeit 212
Orders at FW have Priority over those at GW if products are not available.