Now most of this is very standard for the United States, or at least I had thought most of this was already in place here. This video was done by the Wargame Store in the UK, and explains some of the changes coming soon to UK retailers.

The changes coming are mostly already in place here, and the changes listed are primarily to online retailers and bitz sellers. Take a look, and enjoy.

56 Comments:

  1. It actually seems to have went into place globally last weekend, I forget the date GW gave everyone.

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    1. its NEW in the UK
      its been in practise in germany for some years allready... its nothing new... its just expanding to the most profitable market (UK), prob becaus UK retails undercut even local websites & retailers in rest of europ

      if you sell online you will just have to run a 1m² shop
      no big deal... just bad for retailer profit

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    2. Please explain these thought provoking statements, Warlord22. Your knowledge about sales is rather astonishing, and it puzzles my easily confused mind.

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    3. you say its global NOW

      but if germany or other country don´t count towards global for you????

      and ofc this is to make it harder for webstores

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    4. They define what a shop front is at the end of the document - the guy says so on the video. I imagine he didn't read it to us because it'd be bloody boring, but it's probably there.

      I know it effected America - but the American trade terms they changed not too long back defined what a store front should have space wise

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    5. this has been around in germany for years now

      store, storespace ect.

      my point is... its not NEW and its nothing but a way to make discount retailers die
      my retailers have went from 25% to 20% discount

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  2. Wow... I can't get the whole video on my phone, but this is clearly crazy... All this will do is lower the profile of the game, and with so many others on the up, will end upbeing higher profile. The end result is more popularity for other games, and a shrinking of interest in WHFB and 40k.

    I don't see them as evil or anything, just following closely practices told to them by buisness and legal books. Sadly, these books come from the bottom of a packet of Corn Flakes as a free gift... Not the most reliable.

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  3. Wow what a shock to see my local flgs on the mighty faeit!! Its a very interesting state of affairs thats for sure. Being someone that had access to a great flgs and that this seams to encourage development of more of these then I think its a positive in that respect. But shutting down access to bits and making it impossible to run a business if your not in the position to open a shop front is a bit harsh. Time will tell I guess. Small advert, wargames store is a great bricks and mortar shop with great gaming access of something like ten tables. Anyone in the north west of uk should check it out. http://www.brimstageforge.co.uk/

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    1. I personally liked his no drama approach to explaining the changes are. Very reasonable approach and explanation of what the changes are.

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    2. A friend of mine has been trying for the last couple of years to set up his own business, starting with trade stalls at expos and other events, then moving onto a retail outlet. This change has basically (excuse my French) fucked him over as to get a brick and mortar store, he needs the income, and to get the sufficient income he needs a trade account with GW. Now he can't get the latter he's unlikely to be able to establish his business. GW seem to be taking big steps backward as a result of their own paranoia

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  4. Nice to see a video of a guy explaining the rules with out going over 9000 nerd rage.

    I personally are not affected much by changes; as buying from online stores generally don't save me money due to freight and taxes. But ordering from the GW site directly to my local GW store is the cheapest for me.

    The only way I see this being negative for the customer is the bargain hunters, who only buy from online retailers because they are cheaper than the GW website, and of course bit sales...

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    1. I think the lack of nerdrage may have to do with the fact that, as he said, it doesnt really efect him.

      Anything that negatively effects your competition but leaves your practices untouched is a good thing.

      Previous response videos such as the one done by MWG were much more emotional because here they banned online sales all together, effectively shutting down a store that was running a storefront location with monthly tournaments and weekly/daily video updates

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    2. I honestly find your statement hard to believe TheAurgelmir, there are very few places you can't get a better deal than the GWS pricing in the world including shipping.
      Unless of course you are one of those people who have never spent the time finding all the savings to be had.

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  5. Bits can still be sold personally. A retailer can just sell the kits to himself wholesale and sell them online via a different eBay account not affiliated legally to the store account. Is this a legitimate way around this?

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    1. Its explained in the video. Besides the part that says, cannot sell, distrbute or transfer to a known party or reasonably suspect who would sell the bits or sprues means NO they cannot purchase an item, break it up and sale the bits.

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    2. I am sure that there are retailers that will do just that. No, it is technically not allowed by the terms but as long as there is demand for a product and a chance for profit markets will find a way to supply it.

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    3. I meant as the for the store themselves. Joe schmoe on the other hand is a different story

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  6. Interesting to see them name ebay and amazon specificallly as 3rd party sites that you aren't allowed to sell to anyone who uses those sites to resell....

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    1. And that who you arent allowed to sell to is judged by GW (I believe it was anyone who resells, you should suspect resells or GW suspects resells) so if you have no clue but GW sees someone on ebay they can come after you it seems

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  7. I make all my purchases at 25% off retail from Darksphere's online store... and because they have a legitimate fully stocked store in London they won't be affected.

    I actually LIKE these changes, it removes the faceless moneygathering businesses and encourages more support for local stores. Isn't that was all the store owners wanted??

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    1. That is great for you, but many people overseas supported brick and motor UK stores for years, until the embargo totally screwed us.
      Moving us onto the few vendors elsewhere you could still provide a good deal.

      This isn't a good thing, it is uncompetitive, controlling, manipulated and aimed at increasing profit at the expense of everyone except GWS.

      Just because it isn't leaving this businesses worse off for now doesn't mean the next change won't.

      If there was some level of price parity across the globe this wouldn't be an issue but there isn't, and GWS is very very busy trying to screw certain supposedly small markets - where ironically they claim to make no money.
      Sounds a lot like they cook the books really.

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  8. That is to bad that the bits resellers are going away in the UK too. At the end of the day all this will do is drive up the prices for GW bits for the consumer by reducing the amount of store that supply them.

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  9. Someone should notify the EU Trade Authority about this BS this can not be legal.

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    1. Why not? Interesting that you consider the EU first - it shouldn't be. I don't want to make this political but the reason for the ridiculous selling in the EFTA nonsense is because the EU allows GW to abuse the idiotic rules the EU creates instead of them being country by country.

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  10. While I understand GW's wish to promote the hobby through bricks and mortar stores, I think this ignores the part that the internet (forums, blogs like this one etc) play in the promotion of the hobby. Bits stores also cater to the tournament market, which on a per-customer basis are probably quite lucrative.

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    1. It is a very broad assumption you are making there.
      I think you'll find that if GWS thought they could close down all independent sellers without seeing massive losses they would do so in an instant.

      This whole move has been to stop the shops from selling products internationally because GWS is charging massive markup in many areas.
      They really don't give a shit about brick and motor stores, they are just constrained with what kind of action they can legally enforce, and no doubt this is the only way to crack down on internet sellers.

      At the end of the day they are just making it harder and more expensive for people to support their hobby. While the competition does the opposite...

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    2. I used to talk to people that were getting their MBA all the time.In a way they live in a fantasy world ,it looks good on paper to maximize GW profits .On paper warhammer and 40k are mature markets or cash cows they no longer have the potential for growth so the procedure is to milk it and try to developed new products. It acts like a self fulfilling prophecy.

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  11. The part about not being able to knowingly sell to third parties such as bits sites is nothing new, it's already in the current trade rules. Section 3.3. It's nothing new

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  12. No problem with requiring trade accounts to have a brick and mortar establishment. The simple resellers on the internet are doing severe damage to the brick and mortars.

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    1. But there are those of us who don't want to or can't get to a store - young children, spouses. We go into town to do the shopping. It's a blasted commando raid with parking charges what they are. Hanging around to play 40K in a shop, with parking charges of £2.50 an hour simply isn't economic.

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    2. If the market demand is for online stores then so be it.

      Its foolish to remove them purely for brick and mortar stores when they aren't in demand.

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    3. If the market demand is for online stores then so be it.

      Its foolish to remove them purely for brick and mortar stores when they aren't in demand.

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    4. Which stores are not in demand? The FLGS that is doing a nimber of different game, or the GW stores that sells only one brand of a particular item?

      I think theyare trying to get themselves in a position to have their product sold intheir stores and website. Which can only help competitors, brcause rival games can fill the gap. And what would there be to stop people from using proxies for their army, because it is easily available, and I can't see a FLGS saying no to that, after being birned by GW...

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  13. You all need to look down the road a few years! Gw is eliminating online compition NOW. In a few years GW will think they have enough 1man store to cut compition from brick and mortal stores. Just because they are not coming for you now does not mean they wont in the future.

    Think about it the only way GW can increase revenue is to slowly make it more difficult for there compition to sell there product.

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    1. ^this!!!

      If they can shut down online retailers you will have to buy online from GW. Then eventually they can stop shipments to flgs's and you will need to buy direct from them.

      How is it even legal that they can dictate terms like this?

      I like GW games, I love the figures, and I support them making money, but it just irritates me to no end the damage they are doing to the community with all these restrictions.

      My last raider kit was missing the main exhaust nozzle. 2$ on eBay and I was set. Now I won't have that option if they have their way

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    2. Long term, they are only damaging themselves.

      They are following out-dated business practices, trying to have things in a way that cannot be. In the end, people will abandon them in in increasing numbers. If it is too much hassle, they will find other companies for their figures, or just switch games in itself.

      Look at Faier 212: the rumour embargo was so tight, he ran a simgle Dark Ages rumour. He then got curious about it, got the rules from their website, and played a few games, using proxies. Now, he loves it, and plays it regularly.

      Since the full return, we have seen him still deeply enthusiastic over 40k, but reporting more and more on other games. The focus has shifted, and GW is gettimg less and less exposure. He still loves them, but other games are vettimg his love too.

      How many people are like that?

      And they are wasting money with so much legal action. If tjey carry on, more amd more people will stop.mentioning them, becaus of fear of legal ramifications. Which lowers their profile. Which means other games gain profile, because they WANT to be talked about. So, what is the inevitable pattern here?

      My opinion is this: they want to do this, fine by me. Other companies exits, I will try them out.

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  14. To me it just seems like they are forcing all bits stores to shut down both on ebay and on there own website so that when they decide to stock bits themselves they have the monopoly on the market, which seems slightly illegal to me, but it probably isn't, but i do like how they seem to be helping FLGS as it gives gamers much more places to game rather than them being shut down by online stockists.

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    1. They might want to shut down bits sites but don't be so naive to think it's because they want to sell bits themselves, they don't. If they did then surely they just would sell bits cheaper than bits sites/eBay with unlimited stock levels which itself would make it very hard for sites to compete.

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    2. Its not naive it makes sense for them to get rid of competion so that they can sell bits at what ever price they choose.

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    3. Why sell bits, when you can get the customer buy the whole kit, just to buy the one part they desire?

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    4. Are they competition though? Bits sites sell GW products which mean GW are making money from them. Will GW be better off without them? Of course not, people wont buy whole boxes just for one or two parts. If GW were to do it themselves they would still need to hire people to cut up and sort out the bits, and I'm not talking about hiring one or two extra staff here,on GW's scale they will need to hire loads of people to cut bits from sprues, compile the orders etc. It's a lot more work than just putting a few boxed sets and paints into a larger box. I just can't see GW ever doing it.

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  15. GW just needs to stop "trying" to make money via their own online store. I have no figures, nothing to back this up but....I bet that GW would make a good bit more $ if they stopped all this trade nonsense and did their best to promote the sales of their products through 3rd party retailers both online and in brick and mortar stores. Who cares if billy bob wants to buy 30 storm ravens so they can break the, down and sell one bit at a time....you just had a retailer sell 30 stormraven!

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    1. You're not thinking it through. Let's say that making a storm raven costs £10. They sell it for £50 - used to be £40.

      That £50 pays for a sales team, a retail channel and the 100 odd stores they kit out, merchandise and provide for. Profit is very healthy, but there are still costs.

      Now, let's assume retail buys for half that. Suddenly all those costs still have to be recouped and the profit is much, much lower. The end result is obvious: they're going to want to make sure people buy at full price from them. After all, they've invested in the infrastructure, the sales team, the support guys.

      Independents are going to be screwed over as much as possible. They take sales and profits away from GW.

      Thus, GW really need to make a decision: either no indeps at all (a silly idea as they make a good 40% of all sales from such) or to support them properly.

      However this is going to be a gradual process making life harder and harder, driving the competition out slowly, over several years until only GW direct are left. That's the obvious end result, and they're playing a long game to achieve it.

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    2. Oh I thought it through and came to the same conclusions. I just thought even further and didn't feel like typing it all out. If GW thinks they can survive long enough to cut out the 3rd party retailers all together and STILL be afloat.... They are crazy let alone thinking they could thrive and make even more money just off of their online sales (even if its the only place to get the models) and or even with their few physical stores. Maybe this would have worked in the early 90s but there's too many new and awesome tabletop choices out there that GW now has to compete with that didn't exist before. IE people have a lot more choices/options and the more GW alienates their players either directly or through those players FLGS which now has zero GW products/support. These are much different times we live in but GW corp has yet to catch on. If GW makes it so you can only purchase their stuff via their website or their stores then they won't last long, maybe 5 years but I would bet with ever dwindling profit while other games who's parent companies support the independent retailers, tournaments etc, will only thrive more.

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  16. There is no "Games Workshop" store in my area the closes retail store is about 70 miles .most of my purchases from them have been citadel only as I attempt to make the models wysiwg and special characters.Despite this my friends and I used to play once a week ,now because of GW polices projects I have been working on have been put of indefinitely, and none of us have played 40k in 5 months.We are switch to different games.

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    1. ... And this is the fatal flaw in the plan.

      They have no true realisation that there is competition to them, and that it is working on getting money to be spent on it, and away from GW. I agree with Mini Wargaming in that in a couple of years they will be second or third. There are a lot of games that are easier and cheaper to play. The release schedule GW now has is an utter treadmill. I migjt have gone for Tau, but with so much coming out at once, I opted on getting my DE to a nice enough size painted. I am going for Eldar, working on buildning it up so it looks like it is one army with mu DE.

      I have yet to buy the Codex, since it is not yet pay day, and have had to focus on all tje comments to work out all the options I might want.

      Tje big thing is that price is really putting me off getting stuff. I feel the fatal mistake for GW was to go public. Profits are going to shareholders, not into investing in the company.

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    2. That is a ridiculous argument which doesnt take into account anything that they are clearly trying to do. If GW stops giving trade prices to people who only then sell items online it then allows FLGS to increase profits which allows them to stay open offering places for gamers to do the thing the like best ,no not buy products, which is actually play the game. It also may be an insentive for people who did exclusivly have a website store to open up a bricks and mortar shop. I personaly think its a good move and ive personaly had bad service from just online stores.

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    3. To open a store, you need to find a suitable shop, pay rent, business rates, electricity, staff.

      If you are small scale, can you afford all of that? No? Then you won't do it.

      And it is not a ridiculous argument, since things like cost to customer is going to be critical. If they cannot afford something, will they buy it? Now. If it is harder Nd harderto buy their stuff, will people continue? No. Other games are out there. Dark Ages is doing a promotion where you can trade-in your old rulebook, and get the new one for free. A great idea. Guarantees customer loyalty. Generates buzz for your product.

      GW is going to find themselves in a tight spot in a few years time. All they are doing is making people go for other games, and they can't see that.

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  17. Hmmmm...a company deciding how they want to distribute their own products. Whether or not it is a good policy, it is perfectly within GW's rights to determine whether or not if they give trade accounts to stores with an actual front office or if they are purely online.

    If you make a commodity harder to purchase you can then raise the price that consumers have to pay. Demand versus supply- so to speak. Plus- it's directly more money in the company's own pocket.

    The best way to hurt GW is to not move onto a new edition, keep your collections as they are, and be content with what you have. My group still plays 2nd edition Warhammer 40K at least once a month. It's fun and keeps older miniatures in use.

    And kick out Timmy Power Players from your group- they suck and ruin the game by only playing with what wins and not with what is just simply cool to play with.





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  18. I believe GW did this to support Brick and Mortars. They will all make a lot more money if they sell there products at retail prices. Brick and Mortars and even GW stores have to compete with people under cutting them they will make no money and Brick and Morters are the foundation of new business. Every company needs to generate new business to afloat and its even harder right now with the global financial crises. I think this is actually a smart move.

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    1. No, it isn't a smart move.

      All these companies will do is shift shelf space to other games. This then means thatother games get a higher profile.

      Look at the thread "Games the Readers Play." It is full of games, a lot of them I had never heard of, and caught my interest. I now see that I would probably enjoy playing X-Wing.

      They can play this game, bit they lose out in the end. The two places that sell their stuff in my town, one never has any new stock in, and it is always the same thongs on the shelf. The other place has massively downgraded their shelf space for it all. They have beem focussing much more on Magic the Gathering, because they have more money from them, and have worked hard to het advanced status. Now, they can host loads more sanctioned tournaments, can offer better deals on products... They have made a passing mention on doing wargaming, meaning 40k. But I can't see them doimg it for ages yet. Why should they? All the card games make much more money for them.

      The arrogance and stupidity GW has was displayed in tje Chapterhouse court case. They told the judge and jury that the favoirite activity tje hobbyist has was biuing their products from their stores. I don't know about tou, bit I don't buy thing to just stare at them, and have fond memories of te time I went in the shop and bought them.

      I am waiting to see them regret doing all this, when they are forced to massively downsize.

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  19. I believe GW did this to support Brick and Mortars. They will all make a lot more money if they sell there products at retail prices. Brick and Mortars and even GW stores have to compete with people under cutting them they will make no money and Brick and Morters are the foundation of new business. Every company needs to generate new business to afloat and its even harder right now with the global financial crises. I think this is actually a smart move.

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  20. Can't see where is the problem here since trade accounts are supposed to be B2B terms and not B2C. Hence rebates and such are supposed to generate margins obtained through mass of sales.
    Bitz and auction sites shops are statistically consumers trying to make cash out of single boxes and can be conidered as second hand retailers hence B2C hence disqualified.
    Also 1 $ is a small amount for a bit but it is a total rape of your money compares to the real value.
    You can often bargain bits with other players or qimply generaye them from your own boxes.
    Last bits are often a way to complete damaged objectq you get from 2nd hand markets so not interesting for GW to support that through commercial contracts to 3rd parties

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  21. Can't see where is the problem here since trade accounts are supposed to be B2B terms and not B2C. Hence rebates and such are supposed to generate margins obtained through mass of sales.
    Bitz and auction sites shops are statistically consumers trying to make cash out of single boxes and can be conidered as second hand retailers hence B2C hence disqualified.
    Also 1 $ is a small amount for a bit but it is a total rape of your money compares to the real value.
    You can often bargain bits with other players or qimply generaye them from your own boxes.
    Last bits are often a way to complete damaged objectq you get from 2nd hand markets so not interesting for GW to support that through commercial contracts to 3rd parties

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    1. ... Or you are doing a conversion, and require a single part.

      If you are not part of a community that you can trade with, what are you going to do?

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  22. I havent heard about this before. I have been looking into getting into doing online game trade ins. They seem so much easier than haggling with the guy for only five bucks.

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