This is often a sore subject......but here are some answers from some people that actually live down under. With Warhammer 40k being such a worldwide community, it is no wonder that someone from Australia looks at pricing in other countries, and says wow.... I'm getting screwed. Are GW's pricing rates unique to other imports in Australia?

Now you cannot sell online to other countries, and other retailer restrictions from GW are getting tougher and tougher. I do see that some protection is needed for GW investments in brick and mortars in Australia, especially if everyone is buying from online companies.

This post is more about comments from people that live in Australia about the issue, not just anonymous online rage.

from the comment sections of the site.
Ryan Daniels
March 22, 2013 at 6:24 AM
Hey natfka cheers for adding my email to your post there glad to contribute. look guys here in Aus it does cost alot more for alot of GW and well everything else. i used to work with guys who moved down from the UK and they complained about the price of just about everything down here.

we pay about double you price in the UK for the following stuff from what i got told: beer, most groceries, cars, pc games, clothing, pretty much everything but fuel petrol is the only decently priced thing because it is government regulated to a degree.

everything else in Aus is pretty much set your price and we lump it now with online people are able to recoup a bit but the majority are still super expensive. current example is SC2 std edition is 80 bucks here aus slab of beer is about 40 bucks for 24 cans. GW stuff is just on par with how overpriced everything else is.

so essentially unless our government give our consumer watchdog some teeth to fix prices to the world wide market then we will just keep getting screwed.

ill admit i have to budget alot more to find my armies now because they cost alot more but i still buy from both GW direct and my local as a wanna see my hobby survive and enjoy it.

i understand why we all bitch about the price with all these other games in the market but none of them have the same scope or depth as 40k and fantasy IMO.


frank
March 22, 2013 at 5:42 AM
lets not forget that high pricing for Australia is not unique to GW:

http://www.news.com.au/technology/biztech/apple-defends-high-costs-technology-prices-australia/story-fn5lic6c-1226602766888

65 Comments:

  1. GW pricing may not be unique to Australia. But there has recently been an enquiry into pricing of electronics down here in Australia especially pertaining to tablet and mobile devices, and electronically transmitted software for these devices. Our Government finally realised that we do pay more down here for these products compared to everywhere else. These products have been targeted simply because they are popular. It will take a long time and alot of consumer complaints to the right authorities to get GW prices to fall into line with the rest of the world.

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    1. Unfortunately it was only "choice" so the best they could do was basically allude to telling us to pirate the crap out of everything.

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  2. As an australian we do pay more for lots of goods - however we also have much higher wage structure with many entry level retail jobs being paid around 18 - 25 dollars per hour - with the minimum wage being around 18.58 an hour (http://www.fairwork.gov.au/industries/retail/pay/pages/allowances.aspx) compared to around 5 pound an hour from what I can see online - even accounting for currency differences this still works out to double the wage.. And therefore a much higher cost of business to most retail outlets. Certainly not the only reason but a big part of the overall reason - when you add in rents in capital cities being some of the highest in the world - it starts looking less like price gouging and more like cost of business - what would be interesting to see is if the AU arm was more profitable than the UK arm per unit sold...

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    1. Even then Oz doesn't have it good. Gotthammer has a useful breakdown here at Collegia Titanica:

      http://collegiatitanica.blogspot.com.au/2013/01/how-much-is-gw-ripping-you-off_27.html

      It also covers NZ, Canada, the US, Belgium and Japan.

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    2. If that was accurate then Microsoft, apple and adobe would have used it in their defense in the inquiry, they did not, ergo its largely bull.

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    3. Note the above is not a reply to porky

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    4. Daboarder, that argument is ridiculous.

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    5. sorry I find the "higher wage" argument to be equally ridiculous when the "higher cost of living" is taken into account.

      If pricing double or more is so easy to justify then why can business not justify it when brought before a government inquiry?

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  3. Australia isn't even the worst of it, New Zealand prices are inflated even more.$73NZD vs $62AUD for a Tactical Squad.

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    1. You're failing to adjust for currency conversion rates. Australia and New Zealand pay the same.

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  4. I live in Aus, and yes I find we pay a lot more for goods. It is sort of unfair, but I for one have adapted and got used to the prices (I mean, I hardly have a choice, I've lived here my whole life).
    Looking at GW, there are certain discount retailers like Wayland Games etc. I know one of ours is called Milsims-(check it out all Australian buyers, good range low prices).
    But I think this Technology Inquiry is just the first step to finding out why goods are so expensive, but it's a shame that the Tech giants are reluctant to front the inquiry most of the time. I can't begin to imagine GW in one of those...
    As for this new trade policy for GW (the restriction of online sales), in my opinion that is a huge mistake. Brick and mortar stores do fine, the do stock a large amount of other products, not just GW, and online sale is the way of the future. The age we live in is highly technological, and it just makes everything easier, so taking that away is a huge mistake on GW part.
    p.s, sorry about the essay, just needed to get that out, i'm glad this issue has been finally brought to light.

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  5. I live in Sydney Australia and at the rate that gws prices are going the stores will get shut down cause no one can afford $100 for one unit when I can as easily get it off eBay or other sites for up to 40-50% decrease In price? And it's not just units! I want a carry case so bad but it cost more than a starter kit bundle and what I'm gonna buy I case with no men in it??

    I think it's a outrage that we get over charged and I feel bad that I can't contribute to my local games workshop cause its to expensive

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    Replies
    1. Supercheap have large pick and pluck foam filled hard cases for around $70 I got mine on sale for about $40. All the SCA stickers come off it easily. They do 4 different sizes from memory.

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    2. Know what I'm doin today :) thanks heaps

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    3. lol no worries, they call them "safe cases"

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    4. Bunnings does a pretty good tank case. Its a metal tool box around the $28 price range I have 2 for my IG and they work great.

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  6. And beer it's better in uk that's why it cost more
    :p

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  7. As an Australian I buy 80% of my warhammer on ebay, from USA usually. It generally saves me about 30 - 50% after postage! The only time I will buy direct from GW is if I need it fast and don't want to wait for it to get posted.

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  8. Its all the fault oft the Koalas. Those vicious beasts gangrape Importeurs.

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    1. Nah its the sharks and swimming knives driving the shipping prices up

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  9. Exactly what I do juggalo
    Or from the uk is cheaper than America and less waiting time
    And plus the guy in my games workshop creaps me out lol

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  10. So after reading through a few comments I see that someone kindly listed the minimum wage in Australia and the price of a tactical squad. I figured I see the comparison compared to England.

    All I did was take the cost, and divided it by the minimum wage and list the first three numbers. (I'm not great at maths!)

    AUS: Minimum wage, $18.58, Tactical squad $62.00. That means just under three and a half hours work (3.33) to get a Tactical squad.

    ENG: Minimum wage, £6.19, Tactical Squad £23.00. A bit longer work required! (3.71) so who's getting ripped off?!

    What does everyone think?!

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    1. And this was meant as a light hearted question! Didn't mean to sound harsh :-s

      In an ideal world, everyone would have lover prices for GW products!

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    2. And also, in that ideal world I'd learn to check my comments for spelling errors before posting! D'oh!

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    3. It's fair to think that but water rates electrical bills phone bills land rates car loan and weekend party's leave me little amount at the end of the week to get a tac squad. Sure I could buy it but than I'm behind in my priorities.
      I'm on $32 a hour Australian and I still struggle to afford $25 for a can of black primer
      $10 for a brush $8 per paint lets say u need 5 paints for a squad minimal that's $40 than glue at $12
      I've spent over $100 and I've lost money in the time it's spent going to the shop to purchase them.

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    4. However the cost of living (rent, food, transport (which is generally significantly farther), tax) is significantly higher in Australia, You cannot take the minimum wage and just use it for justification of what amounts to economic sanctions (not by just GW but most importers) against us. We earn more but at the end of the day we take home far less as disposable income.

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    5. Not to mention we should not be punished for actually having decent workers rights.

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    6. You're not. You are being punished because of the economy there. GW prices are horrible EVERYWHERE.
      Yes, Aus. is expensive, do you think the people in America don't deal with bills? Waitress jobs don't even get min/wage, they get about half and work for tips. Miniwargaming is expensive, especially 4$K where you have to buy ARMIES and not figures like skirmish games. If you can't afford it you don't buy it.
      It was mentioned that weekend parties were part of your more important priorities, that's cool, that is YOUR choice. I am married with 2 children. Luckily time is more of my problem than money but I am an exception.
      I've been single and I've chosen to spend money on beer/women/drugs and other things instead of my hobbies. It is an acceptable choice but don't blame a company trying to make money because that is their job.
      Although when it comes to the PDF version of the rule book, I am completely in your corner. If anything GW should keep the digital price the same world wide, as to help countries with an unbalanced economy.

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    7. Please, ALL of you could be a little quiet and don't complain! Here in Spain we live really near to UK, we are even in the suposed same "european union", but our minimum wage per hour is 4,62 euros. That means that, following the suggestion of how much time would cost me to obtain a Tactical squad, the result is ALMOST SEVEN hours... a whole day of work... and I recall spain as being one of the "big markets" for GW. I hate to compare, but this is just getting obviously ridiculous when comparing the rest of the world. What is the excuse in spain?????

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    8. Xodis you seem not to understand that the cost of basic necessities varies mate, heres something you should read to help you understand that while at minimum (unskilled) wage is slightly higher, the cost of continuing to eat and drink is a bit higher than that difference.

      http://www.numbeo.com/cost-of-living/rankings.jsp

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    9. Wages are higher in Australia, cost of food is higher in Australia, cost of beer is higher in Australia, cost of water and power is higher I n Australia, why the #%^€ do you expect cost of toys not to be higher?

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  11. Now look at forge world prices......are they fair??
    $700+
    Maybe if I really give up on life and give up my trade ill commit to a dark corner with my Titan and call him my best friend cause for $700+ the thing better be able to tell me how much it loves me for that amount

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  12. The point is , it DOESNT matter what other industries are doing in Aus , the POINT is they (like the articles about tech products)

    Never been ABLE to JUSTIFY their prices in Aus (hello , steam games charging more than other countries ? WTF theres literally no extra costs there ) , its just been a "Habit" now they over charge for everything (since our F ing government dont do watches at it) since they THINK we can afford it

    all other industries look at the situation and just decided to do the same thing and hence cause the illusion that everything in Aus should cost a lot more (most time without any justification at all)

    Just because thats just how it is , doesn't mean that's how it should be , same goes to you GW

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    1. Yup its all a hold over from about 25 years ago when the aussie dollar sucked, now with the mining boom they think they can just reap the profits.

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  13. Australia do not pay more because of import costs or staff salaries. Australia pay more because we have larger disposable incomes than places like ths US or UK.

    Companies know we cqn afford to pay more, so they charge more. Very simple. Not necesarily good business, but it is what it is.

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    1. I disagree, I used to earn more £ in the UK doing the same job that I do here in Melbourne and my out goings were less. The only thing better better in Australia is minimum wage (unskilled labour) which means jack all when you are in the skilled workforce.

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    2. Thats a load of croc and any research will show that we have LESS disposable income due to higher rent, tax, travel cost and so on.

      http://collegiatitanica.blogspot.com.au/2013/01/how-much-is-gw-ripping-you-off_27.html

      this show quite well that "higher wage" argument is bull.
      namely the CPI

      http://www.numbeo.com/cost-of-living/rankings.jsp

      shows that while we earn a little bit more, roughly 10-15% higher average wage, we PAY significantly more just to keep eating.

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    3. And why do we pay even more in Spain??

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  14. I'll chime in. I've mentioned before in another post that the current analysis of prices is not entirely fair, given the USA's dollar has traditionally been 20-30% stronger. Australians current purchasing power is a result of the new exchange rate, and people believe that at least for a while, this rates will remain at this level.

    So, to be fair, we should allow some time for product pricing to adjust. What this doesn't explain is the remaining 20-25% of costs. This is largely the "premium of isolation" which Australians have paid for a long time without realising. Without any other developed markets nearby (eg. Europe for eu retailers, USA for Canadians) there were only a limited numbered retailers who could service a widespread population of just 20 million. This limited competition, combined with shipping and other costs was felt to be a fair premium paid In Australia.

    But now, regardless of currency people are understanding price differentials between countries. And we're reconsidering the fairness of that premium. It's not just the US. Asia is now more open and easier to to get to and it's quite easy to get real or pirated goods at a discounted from our not so next door neighbours.

    Issues like higher costs of rent (for busonesses) compulsory super, and world best labour laws (many aussies may cringe at that, but unfortunately it's tuee) raise the question whether retailers need higher pricing to get a decent return.

    I think the question should be, that, if customers have found a more efficient, legal way to buy a product, is it justifiable for them to pay higher, just to create a space for a middle man.

    *End essay*

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    1. ^^BOOM!

      throw in the fact that most industrial production occurs in Asia and the "premium of isolation" is even more ridiculous"

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    2. Not with GW. It's all made in the UK and I think there might be a forge in the US as well (Arizona maybe?). It is actually quite expensive to get warhammer down here, which is a shame. What we need is for Asia to develop countries willing to meet GW's standards for a forge, then we should see prices go down quite a bit.

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    3. They have a production plant in singapore

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    4. If that is the case then why do we still pay more down here, or are they only prints for the asian market

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    5. because they opperate on an exchange rate thats about 30 years old. All printing for GW is done in china

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  15. https://www.youtube.com/watch?v=3o6pcbhylmQ

    Nuff said.

    Works great.

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    1. If I recall it's cheaper just to fork out for an entire army then invest in a 3D printer which needs expensive refills and/or maintenance.

      From what I was told. Not sure about the 2nd one, but stuff from the first printer was blocky as hell.

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    2. Disregard the blocky part, just watched the vid lol.

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  16. I just did some quick math and assuming that minimum wage is $18.50 like another user commented, working the same hours I do now, I'd be able to afford more models on average paying Australian prices with their pay than paying American prices with our pay. In fact, I make just under half of what I'd make in Australia (the US dollar is only four cents more than the Aus dollar) and the US prices seem to be about 50% higher than Aus prices ($69 Aus for a Razorwing, $45.50 us as an example or $41 Aus for Kabalite Warriors vs $30 us). I think people are just complaining to complain because honestly, you guys make almost three times as much as us and only have a 50% price increase. Unless taxes are sky high to the point of your paychecks being cut back a few hundred dollars, I see no point to being anywhere near this upset other than to simply complain

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    1. ok so how much did you calculate your phone bill, electricity bill, tax, land rates, travel expenses, groceries, water rates at?

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    2. And typically about 33 cents per dollar is taxed minimum.

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    3. Daboarders right, You haven't accounted for the cost of living in Australia. It is definitely higher than the US but, that's part of a broader issue being discussed in Australia right now, and not something this forum is really equipped to discuss.

      We'll find out what the reasons are for pricing differentials in due time, and our competition commission should at least. put up a fight for us. In the meantime, I definitely stand up for my right to complain until there's anything to overturn the weight of evidence that points to aussies being overcharged.

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    4. Without sounding weird why should companies take into account a higher cost of living? Isn't that the entire issue we are talking about? The price of a luxury good in a social democratic country? Why should a company that is paying more per hour (due to worlds best labour laws - and god forbid we change them!) make less profit per unit (as that has to be the real score card) because by and large Australians choose to live in a fairer society (one that the bottom is artificially - via minimum wage and welfare is held up)?

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    5. No cost of living is the basics, a roof, water, electricity, bread, drinking water, taxes (land and income) potentially phone and internet bills.

      Companies should take these into account because they dictate how much of that "higher minimum wage" you actually get to spend on luxury items.

      For example say I'm on minimum wage in Australia and make 40k a year, after taxe, food, roof and so on I have 5-5k spending money a year, whereas in the US and UK its more like you make say 30-35k minimum a year, but you get 10k spending money.

      Very crude example but it gets the point across.

      Throw in the fact that the difference in minimum wage and rent is highly unlikely to actually affect the income GW makes in Australia because 90% or more of the population lives in 4-5 population centres meaning that they have less stores to service the majority of the country means that while their outlay is a bit more in Auz they are able to access a larger portion of the population.

      Excluding distribution there probably only about 20-30 customer service staff in Sydney at absolute maximum (assuming 2 staff per store, and giving some leeway)so they access a population of 4.6 million potential costumers with only 9 stores (Hornsby shut)

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    6. That's not even going into the fact that a higher minimum wage does not mean higher average wages.

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    7. Most stores in Sydney now have only one worker and that's it

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    8. Understand your argument - however your math is slightly out US median wage for a retail employee is $21k per annum or $9 per hour (http://www.bls.gov/ooh/sales/retail-sales-workers.htm) this is a much greater disparity and the increased purchasing power is all on the side of the Australian both in terms of being an employee as well as a consumer - now I am not suggesting that the products are not expensive - and almost ridiculously so - they are especially when the increased global buying power of the AUD - but that is not the central issue - are they expensive - yes over priced - maybe - price gouging - not sure and can't be sure until you see a profit per unit figure across geo's. but they don't look horrible when you look at them in terms of purchasing power per hour worked..

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  17. I dont See the use of comparing other daily Products to GW. If you would compare it to Lego or other Toys that would make more sence.

    A Lot of Products are relativlly overpriced in the UK compared to Most countrys. GW is defenitly cheaper in the kingdom than anywere els. It has nothing with supporting Stores. Its Not like they dont so that in the uk!

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    1. sorry what? are you talking about pricing of other products in Australia? Australia compared to the UK? or just the UK?

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    2. It doesnt Not help to compare Oil or Beer prices to GW Products.
      I can compare Zigarette prices and say UK is expensive but that doesnt mean its ok GW figs are expensive in my Country! That doesnt Balances it Out or justifies it

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    3. ...doesnt NOT help.....so are you saying it DOES help or do you just not get the concepts of english and double negatives?

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    4. Give it up, daboarder. Warlord22 just rants & raves and you really can't tell what he's trying to say most of the time because his English is so terrible...

      With regard to cost of living, one thing to consider is that here in the USA, CoL varies significantly from city to city, region to region. Costs of basic necessities in places like NYC & SF are considerably higher than other cities, such as Tampa, FL. To a certain degree salaries for high skilled jobs vary according to where you live; a person doing the same job in, say, Phoenix would get paid a bit less than someone working in Silicon Valley, CA. But miminum wage is set at the Federal level, and things like utilities are generally regulated in their cost at the State level. So it's hard to compare Australia with the USA based solely on minimum wage and cost of living, since, as someone said above, about 90% of the population in Oz live in about 5 metro areas spread across the continent.

      Having said that, and reading thru these comments, I will reiterate my earlier statement on a separate thread that it appears to me that the Aussies are getting screwed on pricing in general, but I think the core reason is that the AUD$ has appreciated so much in value in recent years, and pricing policies haven't been adjusted accordingly.

      People complain about GW prices here in the USA, but at the prices listed in these comments, I don't think I could afford to add to my 40K habit if I lived Down Under...

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  18. here in Liberia we live under $1 a day which means it would take us over 2 months to buy a Tactical Squad from Australia not including postage plus general living bills, electricity, phone, water, etc

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