Electronic codices look like they have gone up in price in Australia. While I do not generally track prices there, (I just know they are much higher than elsewhere), it seems that digital codices have increased in price dramatically.


I have received a lot of emails on the subject, but really, the pic above says it all. Here are also two of the emails sent in on the subject.

via Ben from the Faeit 212 inbox

G'day!
I have been lurking on your site for awhile now just sitting back and enjoying. With all of GW's odd policies going on at the moment I was shocked when a friend told me to check out the prices on their e-codexes. I have 2 of these previously for around $50au, which for me I thought was expensive but given a book was $79.99 a better alternative. Especially when you consider they update with corrections. My Space Marine Codex has the Stormraven in it for example.

via Ryan from the Faeit 212 inbox
i just checked my ipad store to see that the price of the dark angel and codex chaos daemons are now 79.99 AUD while the rest remain the same not sure wtf is going on but thought it noteworthy. 



76 Comments:

  1. 80$ for some 0's and 1's? Are they mental?

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    Replies
    1. Sounds like they are sticking it to them "down under". *sigh* GW is starting to more and more look like a runaway train.

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    2. Arr maytees, it be pirate tyme.....

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    3. In the US the e-codices are the same price as the paper codices, so not sure why they were lower in Australia. Only one that so far, without looking at the ipad store (at work and unable to view) was Codex Space Marine which was more for all the added bits.

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    4. I'm not in Australia but I already raised the Jolly Roger against GW codices due to BS price tags. It won't take too long before I start firing up the 3D printers against their "golden plated" models as well.

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  2. But if it included free updates for life might be worth it

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    1. I like the optimism too.
      But GW is shooting themselves in the foot again. If they really want people to buy the Ecodex they have to have an incentive to do so. Also if they made the Ecodex more affordable they will have more people buy it and thus make more money because once they have it digitezed it basically costs them nothing to sell another one to you in digital format (if some tech savvy person knows a step I'm missing please jump in).
      GW is doing a bad job of expanding their customer base and they seem dumb enough to then try to squeeze us loyal to the warhammer worlds for every penny we have. I already know 3 people who have quit the hobby because of price and another 2 that said the prices are way to much for them to consider jumping in now.

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    2. for life? you smoking? It'll be for life of 6th edition version. When 7th version of the book comes out, you will have to BUY it new again.

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    3. I can confirm that. I posed that question to GW customer services and they said the free updates will continue until the codex gets updated again. The rationale, I believe, was to match what a customer would have to do with a hard copy of the codex, with the updates as a bonus for e-codex owners.

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  3. That is just idiotic. If I recall, the original reason for things costing more in AUD was because of shipping to them. It does not cost GW any more money to have people down under download products. I am sorry for our fellow gamers in the Outback.

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    1. I guess GW wants the paper and digital versions to cost the same to avoid cannibalization

      (not implying this is good on their end, just what the reason might be)

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    2. I think you're right with your suspicion on why it happened. But dumb logic on GW's behalf (what a suprise, I know) implies all gamers own an iPad. I intially thought that it might be worth finally buying an iPad and getting the cheaper Codexes, but that's sort of out the window.

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  4. It's to keep prices even across the board and not make one way more enticing than another.

    It's the same for software sales. Starcraft Heart of the Swarm was the same price to download or buy, but if you buy it you physically get discs and packaging.

    Also note that the price was region specific. This is standard. It's just unfortunate that australian shipping costs drive the base price for a hard copy as high as it is.

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    1. A lot of this ^.

      A lot of what I buy for video games etc is the same price if I buy it digitally or if I get a hardcopy. I just prefer hardcopies.

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    2. yeah it will just make more of us go for the torrent of the PDF (Which is roughly 135Mb in size, for those looking for it :P)

      The more they alienate their fanbase, the less of us will want to go out and buy their products. Especially for you guys down under where it's even more rediculously pricey.

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    3. The main difference being, when you buy a game, the main thign you're paying for is all the developer hours that went into it, not the packaging. Just the same, the digital downlaod should be a little cheaper, too.

      Fact is, GW should be releasing the .pdf version of a codex for free. The models are their product, not the rules. If i'm paying them for rules, I expect better rules.

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    4. For giggles, in the Netherlands,
      HoTS price download: € 39,99
      HoTS price in stores: € 28,99

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    5. This is the most sensible comment here so far.

      GW puts a hell of a lot of work into making their eCodicies value for money. Putting aside the issue of regional variations in pricing:

      The eCodices are not just a repackage of the book master (i.e. not just a PDF). There is a lot of work goes into them - the format is entirely different, from artwork through to layout. They also have much more supplemental information - such as linking all of the special rules for a list entry so you don't *have* to lug your BRB around with you. New, often expanded, miniature galleries and multimedia elements... About the only thing they actually reuse is the plain text - and even that needs carefully formatted all over again. GW have a few people employed *just* to work on the digital versions of the Codices.

      On top of that, they are constantly updated. Every time there is an FAQ/Errata comes out an eCodex gets updated with the new information. The day Death from the Skies came out, C:SM was updated to include the Stormraven data. When everyone was complaining about all the mistakes in the Dark Angels codex I had to scratch my head and wonder what all the fuss was about - because my digital codex had already been fixed by the time I downloaded it.

      From a business perspective it is sensible to keep them at the same price as the physical copy despite all the extra work because it won't cannibalise sales and it means everyone pays the same - there's no favouritism in price. If the digital copy was significantly cheaper there would be an uproar of complaints because anyone without an iPad would have to pay more

      As for the "it doesn't cost them anything to ship the electronic versions" so-called argument: it does cost them, and it's quite a big chunk of the sticker price. Apple takes 30% of all sales. If GW ever moved to other stores (Play, Amazon) they'd have similar costs in those stores too.

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    6. collary, it costs them the SAME to ship the digital versions regardless of where its going

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    7. So wait you guys are comparing an e-book to software? Sure, because all e-books cost the same as a hard cover right? Pull your noses out of GWs rosebud.

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    8. Yes there is work involved in creating the digital version e-Codex. But it is the same cost because you only have to produce it once. Each copy doesn't cost you anything extra in print/packaging etc. destination is irrelevant, so they should cost the same regardless of where it is downloaded from. And while the formatting and distribution through iTunes costs are valid, they are universal. It doesn't cost them anything extra to deliver to an iPad in austrailia than one in the UK and I think that is the bigger issue. It's clear they are charging the same for the digital versions as print because they are trying to retain the profit margin after apples 30%cut.

      But let's look at black library who distribute through their own site. They have hardbacks with digital download costing more than the soft back download copy... Justify that!!?? There is no great amount of additional formatting or other work required, so it's blatent money grabbing.

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  5. This comment has been removed by the author.

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  6. I'm predicting an uptick in BitTorrent activity fairly soon...

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  7. They have to import the internet in Australia, so of course it costs more. DUH! People complain that the GW products cost so much, but seem to be oblivious to the fact that Australia imports all of it's oxygen as well. If you think about how many cubic inches of airspace there is in one standard size GW box, it's no wonder their prices are the way they are. In fact, I applaud on GW making the effort to keep the prices so low considering the cost of air. Bravo on GW for taking care of our Australian neighbors!

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    1. But you're forgetting how Australia also sends back all the water that flows down there to the bottom of the world!

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    2. Yes but Australia's main export is still Mad Max movies and people who got lost looking for Hobbiton.

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    3. If we imported the internet it'd probably be both cheaper and faster than what we have now v.v

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  8. converted to gbp it is £50.05 that is br00tal

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  9. What BS! The E-Codex's are terrible and now cost more. Seriously GW?

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  10. Federal MP Ed Husic who is leading a probe into software price disparity here in OZ would be interested to hear this, I'm certain.

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  11. GW prices the e-book to match the physical book, because they're afraid of cannibalizing physical sales. Which is just stupid, but I kknow that's there logic. Did no one else notice the e-book price in the US went up $20 to match the new fancy hardback cost? Which also makes no sense, but it's what they did.

    In other news: Y U NO GIVE MOR TAU RUMOURS, NATFKA, WHY?!?!?

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    Replies
    1. sorry, but there has not been any new Tau rumors floating around.

      I have been sitting on a couple news bits that are rather negative, like this one and the miniwargaming video.

      As soon as I can find, get sent, or even if they magically appear, I will get some new Tau stuff posted.

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    2. I assumed that was the case, just whining. :)

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  12. This is why I will never buy an E-Codex or E-rule book from GW for as long and there is a hole in my arse! I have an I-pad but for as long as the prices for the E version is as much as the paper one then NO. I know that GW still has to pay the writers and the designers but they do not have the costs of paper and shipping. I am not going to say they should give them away for nothing but come on there should be some sort of reduction in price.

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    Replies
    1. Believe me the cost of paper printing shipping and books unsold for GW isn't that high, if they are anything like the rest of the industry its a few dollars. Add in a % that goes to retailers (or the overhead of GW stores) and they probably make slightly more (a few dollars) per ecodex than the paper version, but they have huge profit margins on both. At least a digital codex can have the typos fixed lol.

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    2. I think you are right for the raw paper printing but other costs go into that as well such as the rental or purchasing of the printing equipment, maintaining that equipment, high quality ink is pretty expensive, misprints or damaged prints that have to be replaced, and Im sure a lot more I dont know of.
      Im no expert in digital sales but I believe that once it is digitized than the sale of one additional unit is close to zero. And adding the fact that no shipping costs at all for digital adds up to significant savings.
      Like I said Im no expert but that was my understanding of why Ebooks are generally so much cheaper for every other industry than hardbacks.

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    3. Valindor, that varies greatly among publishers and distributors. Amazon for the longest time subsidized best sellers by taking a loss on them
      The raw cost simply isn't very much of the price, GW doesn't charge for books (or finecast for that matter) based on how much it costs, they charge based on how much people will pay. They definitely don't appear likely to sell anything online much cheaper than its physical counterpart (see also: psychic powers app).

      And for a standard hardcover book (which I imagine are printed in much larger numbers and so have more losses on unsold product) the cost of everything from materials to printing to editing (gw seems to be skimping there XD) and unsold product is about 4 dollars. Assuming GW's full color pictures etc cost more, we're still talking under 10 dollars. Apple's cut of a 50 dollar codex is 15, probably similar to what stores are taking from GW, so its a difference of under 10 dollars per codex, it doesn't amount to much in the grand scheme of things.

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  13. No sympathy here. Their cost of living is lower and their minimum wage is nearly double than it is here in the states.

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    1. cost of living is low?? median price of a house in metropolitan melbourne being $522, 000 is low is it?? rent being ~ $520/week.. yeh sure our wage is ok but 22% up to $30k goes to tax... even more when you earn more... please be quite

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    2. Cost of living in Australia is not that low DtSotP666 I have family down there, I live in the USA so when we spoke we could compare life styles.

      GW is just ripping them off and using the excuse of shipping etc to explain it away.

      Regardless of whether you live in the UK, USA, Australia or Mars the cost of an E-book should not be the same as a paper one.

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    3. Sorry to burst your bubble mate, but perhaps check this out.
      http://newsfeed.time.com/2013/02/06/and-the-worlds-10-most-expensive-cities-of-2013-are/
      That's more than a quarter of Australia's entire population sitting in the top 5 most expensive places to live in the world. As an Australian I feel I am adequately qualified to say "Yes, GW gave us the short end of the stick."

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    4. There is way too much to really compare, and the USA is the last group that can compare. (It kills me when I hear my American friends complain about gas prices) but you have to compare sales taxes, income taxes, minimum wage, cost of essential utilities.. I'd love to see someone prepare a comparison chart, and then complain. As a Canadian, I took a quick look in comparison to Australia, taxes seemed about the same, though I did find a big difference between minimum wage, Canada sits at 11, while Australia hits nearly 16/hr for 20 year olds.

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  14. I live in aus and have started playing warhammer the last year and have over 30000 points worth of units and I often wonder how much everything would have cost me if I purchased them in the store rather than on eBay where I pay uk and America prices.
    We are very unlucky living in aus with outrageous prices for plastic

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  15. I mean 40k and for all those yanks saying cost of living is low must be living in a shi$ hole.

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  16. lol I may as well just fork out a few dollars more for a physical copy of a codex now.

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    1. You do realize that pound to AUS dollar is a conversion one pound is about 1.54 dollars.

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    2. I don't see the relevance? I can either buy a digital codex for $79, or fork out $4 more and buy the physical codex.

      I prefer holding codices in my hand over digital, the only draw for me to digital codices was the price.

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  17. The GW USA, UK, and AU pricing discrepancies are a relic of years ago when the AU $ was much weaker than it is now to the pound and US dollar. GW has decided to take of advantage of the old price discrepancies to keep prices relatively high in AU rather than update their internal exchange rates to reflect the new currency values.

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  18. How much does a PDF-attached e-mail cost, in Australia ?..

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  19. Gw: "What people find out our digital codex better than the books? Raise the price!"

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  20. What I really want to know is why GW is doing all of this.

    It would be easy to brush it off as complete corporate greed.

    Though it may still be partially, or evenly largely motivated by greed, I still really want to know what the management is trying to achieve with all of this.

    I think this is the real source of frustration: we don't know exactly why this is happening. They aren't explaining anything to us at all.

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    1. As an accountant, I absolutely don't get it. Digital releases save you money and physical books cost a boatload to produce, ship, and so on. I could understand the desire to recoup losses, but I can't imagine they make enough to justify the cost of producing physical books (by selling the codices alone).

      If I were running the zoo over there, I'd be encouraging people to buy the digital copies so I wouldn't have to pay binders, shippers, warehouses, and so on. Just seems like a waste of money, but it's possible I'm not seeing something.

      Maybe a fear of digital theft? But people still have to buy your models, soooo...yeah - no idea.

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    2. I completely agree. Especially that it must be a zoo over there cause they cant seem to get there crap together.

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    3. It's clear that the powers that be at GW don't understand digital media, nor the best way to utilize the Internet to "bond" better with their customers.

      I was just talking to a friend of mine about this kinda stuff, and the analogy I came up with is it feels like a bunch of cardigan-wearing, pipe-smoking, tea-drinking old Englishmen sitting around their coal stoves in Nottingham, treating this like a "cottage industry" still when they've far outgrown their comfy old cottage...

      (No offense intended towards actual modern Brits who don't fit that stereotype...). :-)

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  21. I worked in EA for quite some time and they had the same policy with digital games. They were priced as B&M copies.

    The only logic I can see for that is that they are scanning both markets on equal terms to see how much money they can make on each.

    The problem is that if people still buy them, you are giving them an incentive to keep raising the prices.

    The only language they speak is Money.

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  22. And still, GW seems to think everyone owns an iPad, even though the majority of the market share for tablets (at least here in the US) is Android. Fine, GW. You stick with Apple, I'll stick with pirating PDFs of your books...

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  23. It is kinda a rip off, but the price is not going to drop anytime soon. every time GW doubles their profit per item, they can afford to halve their sales. what they have noticed is that doubling prices doesn't cause sales to fall quite so much. so they just keep raising prices. and technically they have to, because as a publicly traded company, they are legally bound to produce as much money as possible for the share holders.

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  24. Heh, I guess GW's reasoning is that if you can afford an iPad, you can shell out 80 bucks for a digital codex, too, because apparently you have more money than sense!

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  25. The prices over here are just plain stupid. Most people that have been in the hobby for awhile bye there products from the UK or US and have it shipped over for cheeper than you can bye it off the shelves here. With all the new changes to the way sales are done via the internet now there are a lot of people who won't be able to afford to play. I can actually see a lot people making the change to Warmachine.

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  26. GW discourages internet sales of their products while increases prices of thier own... funny that.

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  27. The prices are even worse in NZ, here we are paying $98 for the new 6th edition codices, my first Tau codex was only $32...

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  28. Rules should come with the models. I swear if GW were an American company, it would be made in China (like it is now), except it would widely advertised, there would be tournament support, etc. Just look at Wizards of the Coast. When I was in grade school and high school only a handful of kids played, now there are mountains of kids that play. British companies, ick.

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  29. Naftka its because of this

    http://www.news.com.au/technology/biztech/watchdog-choice-has-tough-questions-for-apple-microsoft-and-adobe/story-fn5lic6c-1226602766888

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  30. Hey my pic made it!!

    The problem with all this from my point of view is that I am spending less on their product than previously.

    When I could bulk order from the UK, I would. However I would still head down once a week to my local store and blow money on impulse purchases. Why? Because I got excited about adding to my armies!

    No with constant price increases I have to budget my spending much more carefully, and I can't justify just grabbing a $91 dollar unit of Plague Drones to an army, because they look cool. Heck in same cases it is cheaper for me to buy Forgeworld than it it is to pay for plastic kits!

    Same with the Codexes. I double checked I spent $54.99 on my Dark Angels e-Codex, which is roughly what the old non hard cover codexes cost. Again at that price point I would buy and used to be every codex and army book, but I can't justify it anymore.

    Instead I will go back and fix up old paint jobs.

    Maybe if I could see logic behind it other than a short term money grab I wouldn't mind.

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  31. Well I was going to buy the Dark Angels eCodex, but not now. It's going to have to go on the back burner and then I'll probably buy the hard copy from my favourite online retailer here in Aus where I can get the hard copy cheaper then the e-copy.

    I mean I get get a hard copy from them for $65.99(AUD)

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  32. I really don't understand the huge difference between North American prices of GW stuff & Australian & New Zealand prices. I can understand (to a degree) the differences between US & Canadian prices, but the $CAD has come up to parity with the US$, and the AU$, too. I think there are tariff & tax issues that affect the Canadian prices, but I think it's mostly the old currency conversions that haven't caught up with modern currency values, and in the meantime GW has gotten addicted to the rising profits from AU & NZ.

    The manager at my FLGS explained that GW has 3 manufacturing facilities for most of their stuff: Nottingham, Tennessee & Singapore (but I think the books are printed in China, and some items are still only manufactured in the UK). So the "it's more expensive to ship it Down Under" argument doesn't hold water, since there's a manufacturing plant in Singapore...

    I dunno, maybe it's a cultural thing, and the Brits are still treating AU like a colony of convicts who don't deserve to be treated equally. I think it sucks, either way, and might drive me out of buying new plastic if I lived in AU or NZ, countries I've visited and would otherwise consider living in if my job required it...

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  33. BTW, I love the digital codexes, but don't appreciate that they cost as much as the paper versions. However, having said that, it's not like GW is doing anything different than any other company that sells a physical version & a digital version of the same product for the same price. If they were in the minority of doing it, then there'd be a legitimate gripe, but they're not, theyre just like every other company. What really sucks is the AU & NZ prices, in general...

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  34. And this is why I walked away from GW a few years ago to go onto better horizons with Malifaux...

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  36. lets not forget that high pricing for Australia is not unique to GW:

    http://www.news.com.au/technology/biztech/apple-defends-high-costs-technology-prices-australia/story-fn5lic6c-1226602766888

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  37. Hey natfka cheers for adding my email to your post there glad to contribute. look guys here in Aus it does cost alot more for alot of GW shit and well everything else. i used to work with guys who moved down from the UK and they complained about the price of just about everything down here .

    we pay about double you price in the UK for the following stuff from what i got told: beer, most groceries, cars, pc games, clothing, pretty much everything but fuel petrol is the only decently priced thing because it is government regulated to a degree.

    everything else in Aus is pretty much set your price and we lump it now with online people are able to recoup a bit but the majority are still super expensive. current example is SC2 std edition is 80 bucks here aus slab of beer is about 40 bucks for 24 cans. GW stuff is just on par with how overpriced everything else is.

    so essentially unless our government give our consumer watchdog some teeth to fix prices to the world wide market then we will just keep getting screwed.

    ill admit i have to budget alot more to find my armies now because they cost alot more but i still buy from both GW direct and my local as a wanna see my hobby survive and enjoy it.

    i understand why we all bitch about the price with all these other games in the market but none of them have the same scope or depth as 40k and fantasy IMO.

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  38. I haven't bought any new codices for quite a while, and with the shift to hard cover AND them doubling in price (in Canada), I've basically said f-you to GW's stuff. I'll play with the rules and codices I do have. I've already paid for the game and the models, I'll play with those thanks. It's MY game after all. There is no good reason that I should have to keep shelling out (increasingly ridiculous amounts of) money just to 'keep up'.

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