It seems that Games Workshop has now closed down its Facebook page and is opting to only keep up its individual retail store pages. This could very well be a response to all the negative posts on their facebook page recently, after all, I probably would of taken it down if it was mine.

Regardless of the reasons, here is GW's response to emails regarding the take down of the GW Facebook page.



A big thanks to Harely for forwarding GW's response to the Faeit 212 inbox

Many thanks for your email. The Games Workshop Facebook page has been removed so that the customer interaction goes through our retail stores. This will be via face to face contact with customers while they are visiting the stores, or by using the individual Facebook pages each store has.

The individual stores Facebook pages can be found here;

http://www.games-workshop.com/gws/content/article.jsp?aId=17500005a

We hope this has been of help.

Kind regards, Scott Edwards

91 Comments:

  1. This comment has been removed by the author.

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    1. In my opinion,last events about "space marine" words,copyrights and the bad publicity that they have received has accelerated the deccisión to close their FB page.

      It's clear that they don't know how to deal with the critics.

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  3. Throwing their toys out of the pram.

    Whilst every other company is embracing the internet to communicate with its customers GW turns its back and buries its head in the sand.

    Well done GW, and welcome back to the 20th century.

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    2. I would entirely disagree. Games workshop isn't removing itself from the world of social media, but instead trying to make its social media more impaction with those who matter, even while limiting how many people use it.

      The corporate GW page was just another corporate page. I dont really feel like you can have any sort of meaningful interaction on that sort of a page, whereas the people who post on say the Dallas GW page are much more likely to have a more personal connection to the Dallas GW, and are much more likely to see a more personal response to any post. This means that GW's social media can have a much larger impact on people that are active with social media.

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    3. Or it could be that they were tired of being spammed with ignorant crap like your comment. If I had to deal with a legion of spoiled asses, I would shut down my Facebook page.

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    4. Everybody knows that the retail stores are run by drones. The coroorate page WAS the best way for them to interact with there customers.

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    5. LOL Techno, spot-on.

      "Oh this Warhammer looks good...oh GW have a Facebook page? Beh, these are the wankers I'll have to associate with? Not on my nelly, cheerio, I'll spend my money elsewhere!"

      :'(

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  4. It's rather dissapointing to be honest because their gallery of minis was impressive and it was nice having them pop up in my FB feed...

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  5. they really should read this:
    http://www.captureandcontrol.com/2013/02/how-to-fix-gw-in-four-easy-steps.html

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    1. That was a great read, I hope GW stumbles on that blog post.

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    2. Or one step:you quit and the rest of us continue enjoying or hobby.

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    3. We aren't allowed to have a dialogue criticizing the business practices of a corporation? I did not enter into a binding contract with GW. I vote with my wallet, and I am allowed to share my opinion of my consumer experience with this blog. Not everyone is an immutable fan boy, willing to accept whatever the license holder of their favorite franchise gives them. This mindset has been the downfall of many successful franchises in the past. However, the beauty of capitalism is a community response CAN influence the decisions of a company for the better if that response threatens their profit motive. If you appreciate a large gaming community, you should be careful: if you tell everyone who questions the status-quo to "JUST QUIT" they might start taking your advice.

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  6. GW tries to act like both the internet and globalization never happened.

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  7. I'm not surprised, really. They were unable to accept criticism on their forum back when they ran that, too. I'm not saying they necessarily deserved the amount they got on Facebook, though. However, they act like the players have to act like employees, always put on a good face and treat them like gaming gods. A lot of people are upset with the disappointing FAQ recently put out, the rise in prices of books and models, and the super poor editing of the Dark Angels book, which would be embarrassing for any other company. Instead of fixing problems, GW collectively covers its ears and doesn't address these issues.

    TLDR: GW is terrible at marketing and messaging.

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    1. Perhaps one of the reasons why the editing on the Dark Angels Codex was 'super' poor is because GW is now speeding up their release schedule. I imagine they will iron this out and fix the 'poor' editing.

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    2. In the meantime the newest codex has 16+ errata entries. That's unacceptable for a book that costs $50 U.S, especially as the price 10 years ago was less than half that.

      Yeah, I know the quality of the physical copy has gone up dramatically, but when you require people to get into a game with a base cost of $125 without ever including a component outside of the rule set, a little editing before the book goes out isn't too much to ask for.

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    3. Are any of the errata entries really that bad?

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    4. poor editing because they speed up the release schedule?

      I work for a daily newspaper, you know,...our release schedule is (you see it coming) DAILY. and we manage to publish without that amount of spelling mistakes...300 days a year. Speed instead of quality is not an argument for me...and it certainly shouldn't be one for a big company like GW, that publishes some 180 Pages every three months.

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    5. I'm sure if your paper's distribution was to millions instead of say, the 15 people in your town that actually read your rag, more people would be picking up on the errors you missed. Just a little perspective.

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  8. can someone please explain why people just get on this site and give GW stick all the time? it's really tiresome...

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    1. Because they often deserve it. For the amount they charge for minis and books they shouldn't be having the problems they do. Thaty and they don't seem to care about their customers other than to care how much they have to spend. They can't ignore their customers and release sh!t and expect to be treated like some kind of super company that everyone should love and only have good things to say.

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    2. Because it's the internet, many people have access to it, far too much free time and think that they are entitled to things that they simply are not.

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  9. It´s not new that Games Workshop hates feedback... specially the negative one.

    It´s true that sometimes people gets more angry and brutal than necessary, but cutting the feedback channels only gets things worse.

    Yes, GW needs a community manager now

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  10. Ah. It's the closing down of the GW forum all over again, aka IRL ragequit.

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  11. People are frustrated. It would be like buying a set of golf clubs, except the rules for golf change every few years, everyone has different manuals for the rules, and some folks show up with lightsabers instead of clubs. and your clubs? the ones you love? they are pretty cool. If only any of this made sense.

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    1. ooh! I'd play golf if light sabers were involved!

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    2. Full contact lightsaber golf...im in.

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  12. i have never, ever seen a company that was more terrified of its own customers. if it wasnt so tragic it would be amusing.

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    1. I've never seen a company with such bitchy customers...

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    3. For the price we pay, GW should deliver and clearly they are not.

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    4. Or clearly they are? Considering that people are still buying their products, playing their games, and then bitching about it on the internet?

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  13. GW, pathetic.

    They really need a purge and a complete turn around on who they are and what they do. Clearly a lot of facts and info were getting spread on their FB which was starting to make the average GW fanboy think things over, over the "space marine" bs. Not acceptable for GW. They had to cut off a line between the 10 year old fanboys (£££) and general hobbyists.

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    1. "Space Marine" BS? It was pretty much inevitable when you step back and take a look at the facts:

      1) GW have to defend their property otherwise they can set a legal president that their products are up for grabs, undermining their ability to defend themselves when sneaky thieving gits decide to make a profit by selling products based on GW's IP that they've spent decades developing. Especially with the whole Chapterhouse thing at the moment, they're not going to sit idle while another third party SEEMS to be selling what GW create.

      2) The author of Spot is astoundingly naive and neglectful of researching her subject matter. Even a 10-second glance at the results of googling "Space Marine" shows that there is already a very well established company welling products of which that is a hallmark. "Power armour" too, to a lesser extent. To openly use terms that are clearly used (and owned, in a fashion) by another company in the title of a completely unrelated book is asking for trouble. A lady Space Marine, in powered armour, killing aliens. Doesn't take a genius to see what's going to happen. Saying that, the book is clearly unrelated to GW's products and I don't agree with Amazon dropping it to start with, but I don't blame GW for aggressively defending what is theirs and a simple act of research would've prevented the entire mess.

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    2. Are you aware that in 1977 a table top war game was made called "Space Marines". And not by GW. They have no claim to the term.

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  15. Just a quick one...anyone thought that a better way of accepting and dealing with criticism, rather than try to deal with the amount of "feedback" gw got in one place, would be to attempt to break it down in smaller more manageable chunks...like for example closing a company facebook page and directing traffic to the more numerous and smaller store facebook pages? Just a thought...

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    1. I don't think directing people to the local store 's facebook page will resolve any of the issues people were posting about. They were posting their thoughts about GW corporate issues(Why are there so many typos in a brand new codex), not issues from their local stores(Why do you guys not have X unit in stock, or has my order arrived yet?)

      Where would a person post that they want a store in X city if they did not already have a local store's facebook page? The local store pages should only be used for issues for that local store, now GW general.

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    2. It will actually make matters worse as local staff try to answer questions about GW Corporate and probably make a balls up of it embarrassing GW and themselves.

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    3. @Josh Hall.
      You could maybe try their website or regarding your second point, email iwantastore@games-workshop.co.uk - specifically set up for just the situation you're talking about!

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  16. Never imagined a day where a multi million dollar company would become the awkward friend that deletes their Facebook to save face. Good thing the community has blog reels and boards to voice each other and discuss products.

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  17. Sometimes I ask myself, why am I hooked on a game from such a bad company ? I already fell in love with the setting, got armies and everything . . I cant just switch to infinity, Ive gone too far

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    1. Maybe because the very fact that you are "hooked" on their product implies that maybe, just maybe, they aren't a completely "bad company?"

      ...Who knows...

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  18. perhaps they are acting proactively... Death from the Skies is about to hit the shelves in few days

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  19. I love the hate. If I had to argue with every single solitary whining kid everytime they wanted to put their opinion across, and not listen to others, I'd stop listening. The issue isn't about a reversal into the dark ages kids, it's about how tired they get listening to only your negative whining comments about how YOUR codex isn't out, why YOUR unit isn't good enough or how THEIR units are "OP". You've already proven my point with the above comments. THAT is why they have stopped and shut it down. Maybe if you all spoke about what you enjoy about the hobby, what your favourite part of the hobby is and only focused on the positive, they would continue with it. This isn't a reaction from GW to not take criticism, it's about ignoring non-constructive criticism from whiners looking to vent because their new shiny doesn't kill all. Grow up, nut up and just enjoy what you pay for!

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    1. And why shouldn't people complain when they aren't happy?!?!? You say "Grow up, nut up and enjoy what you pay for!", but for the amount we spend on our "hobby/game" they should suck it up and actually pay attention to their customer base. If there are sooo many people complaining that they have to shut down their Facebook page that should tell you something about how little they actually care about their customers. So instead of telling people to stop complaining when they aren't happy, maybe someone should tell GW to look at the complaints and try to improve their company so there are fewer complaints and a happier customer base.

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    2. this is the internet, what do you expect ?! It's only about negativity, crime and sex =) oh yea, and fake wiki data

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    3. Hear hear, if you don't like the GW, stop buying their products. Can we just put this hobby into perspective, it's about weemen, nothing grand, nothing life ending, just pure fun - if you let it.

      I don't want to hear your whining and moaning, just your honest criticism and constructive thoughts please. Real Life has enough moaning and whining, hobby life should be escapism.

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    4. Well, I think that most of the criticism we have of the way they run things is pretty legit. Maybe the tone is a bit over the line, but the way they run things is pretty out of step with a modern company--look at Corvus Belli by comparison.

      They are being dragged kicking and screaming into the 21st century, and the truth is that they have so many people who love them--that's the real reason we all get so angry with them. We just wish they would modernize--it would be good for everyone, and good for their bottom line.

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    5. Many of us have supported and helped build GW by our patronage. We have invested time and money in OUR hobby. If we as consumers, painters,modellers, and gamers who buy there products and support them as a company have a co.plaint on how they run there business we have the right.

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    6. The hobby is a LUXURY. The world has plenty of real life issues to worry about and plenty of people that have to worry about much more important things than a luxury GAME. People need to get perspective. Even if you still think its that important, the only way the whiners get results is to stop supporting GW with sales. Other than that, you are just wasting your time, breath, and energy. Besides, those of us who really enjoy the hobby, myself included, and recognize that is a HOBBY, wouldn't mind hearing less crying and more constructive talk, strategies, tips, etc.

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    7. It's a luxury to you and me, but to the GWS people it's their god damn job. You think if you or I did these kinds of things at our jobs we'd be ok? If my company was screwing up and people were complaining, we wouldn't just turn out phones off.

      Delete
  20. LMAO. Way to deal with brave new world, GW, just withdraw from SM completely.

    I mean, who thinks this whole internet thing will really take off, anyway?

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  21. All I can say is that games-workshop policies work. Their stock price tripling over the past five years suggests that tightly controlling negative customer comments and aggressively pursuing potential IP infringement has been an effective policy for the gaming giant.

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    1. Sure, but it won't last if they continue to make the errors they have been in their books. Eventually ignoring the complaints of your customers will turn that profit into losses if they aren't careful.

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    2. Really? You really think people are going to stop buying their books because their is a typo on page 57?

      Wow...

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    3. No, Shader, I think a culmination in factors will cause people to stop buying their books. But hey, oversimplify it and make it sound like I implied that one typo, not multiple rules conflicts or omissions in a $50 book, would cause people to turn away from GW and look for alternatives.

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    4. yikes, it's catching - seems like some people can't write a few lines without making a typo!

      Delete
  22. I find it interesting Games Workshop chooses to shut down all forums of communication rather than try and address any issues. I hear they did this with their forums on their website and now their Facebook.

    I had issues trying to email them with general questions or any problems I have (no responses). I had to call them finally, and their phone connection was horrible, lots of static. Then the menus would not accept my button presses. I called in a second time and got through to a guy who offered a replacement for a faulty product, but with all the hoops I had to jump through just to get that far it felt like they were hiding behind 'bad phone lines' and non responsive email customer service.

    Maybe I am just paranoid.

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    1. On your main point i agree,they need to listen to us,the fan. On your second point i couldnt disagree more. I've found the one place they do shine is their replacement service. Their ppl on the ground shine, its the corporate entity that sucks.

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    2. Yeah, once I get in contact with someone it works great. I once received the entire sprue for a single vehicle piece I was missing. Now I have a new bottle of their glue.
      I was saying it was such a pain to find someone to talk to. He checked to see if they had 'received' either of the emails I had recently sent and he said there was never a record of any.

      Delete
  23. Just doing this to spare themselves the shame of the next yearly price 'adjustment'.

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  24. Given the responses I saw on GW's Facebook page by its so loving and adoring fans (but addicted to their plastic nevertheless), I don't blame them for taking their page down.

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  25. Considering how many whiners & complainers there are on this site, I'm not surprised at GW's actions. Personally, I've been in this hobby for over 10 years, and I think the quality & quantity of their products has improved dramatically (except for the early, and even some recent, Finecast blunders). I was very disappointed in the poor editing of the DA codex, but I can see how that could be attributed to them trying to rapidly accelerate their release schedules to make you spoiled children happier. I burned out on 5th Edition, but thought it was better than 4th, and I think 6th is a huge improvement over 5th.

    I've tried other systems and models, like Privateer press, and frankly don't like them as much as I do 40K. I don't feel "trapped and ignored" like so many of you complain to be. It must be challenging to do what they do with the limited staff that they have, and I prefer to offer constructive support rather than constant bitching at something. Try to look at what's positive about the hobby, instead of just knee-jerking and bandwagoning. Otherwise, yes, I suggest that you quit the hobby and find a better alternative for your time, energy & money. If its that distasteful to you, then find an alternative that makes you happier. Life's too short to constantly bitch about something you love to do, and/or things that you have no control over.

    If all you're doing is trying to make yourselves feel better with all your bitching, then I pity the other people in your lives that you have to live with and interact with. "Stupid is as stupid does", as Forrest Gunp said, and you all just sound so stupid bitching about anything and everything. Why hang around if it aggregates you so?

    I hope that there's a silent majority out there who feel similarly to how I and some others who have posted here do. If so, please speak up and let yourselves be heard. What do you love about the hobby? What keeps you in it? Focus on these things first, and try to see the good in things, and try to think of ways that you, personally, can make it better for the whole community. Constantly bitching does not make those around you feel better. Try it for a while, and see if your outlook doesn't improve....

    +++++ End of Rant +++++

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    1. Even back when I started playing GW in 1990 there was a lot of complaints of how expensive the game was.

      My experience has been that the ones who complain the loudest are actually the biggest spenders. A sad love-hate cycle. They are a source of endless mirth and amusement!

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    2. One of the silent majority here - I love 40k and all it's rich background. Most of all though, I love it cos it's cool.

      Sure, GW has made mistakes, and finecast was possibly the biggest I've seen in my 20 years in the hobby, but whenever I've had issues their customer service has been brilliant about rectifying the problem.

      In general, I think their models are the best out there by far (and yes, with their spending power they should be). Their plastics have improved beyond all recognition from when I first started (i collected skaven, and had a big block of 60 clanrats, all in exactly the same pose), and the detail on finecast is much better than the early white metal stuff I had.

      I personally don't have a problem spending £50 on a model if it's detailed and has lots of options, because I'll actually spend time painting it, I suspect a lot of the whiners are those who never go near their models with a brush or to whom the thought of lavishing care and attention on the figures they've just bought is anathema.

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    3. Generally your posts are well thought out and intelligent. However, this particular one seems to go down the rabbit hole in a way that I thought only capable of Zion in biased apologism. Sure you can't blame ALL of this on the fans. Seriously... you just blamed the poor editing of a codex on whining fans. Really? "Don't bother proof reading that book guys, user 12247 might get upset we are taking too long".

      Most of the people here are just venting their frustration and DO look at the positive side. When they do, they go out, buy models, go to events and play fun games. They then post on their *own* blogs with battle reports, photos etc.

      ...And when they are frustrated they comment on an article pertinent to what they are frustrated about; Games Workshop sweeping dirty laundry under the rug.

      So, you then go the route of telling people, if they don't like it, leave the hobby. You need to take a step back and see how damaging that attitude is. Do you vote as an (assumed) citizen of the Western World. Not only does each person have a right to vote, in this case with their dollar bills, but they also have the right to voice their opinion about that vote in a peaceful manner. Now of course, this is Natfka's blog, and he chooses what belongs and doesn't in this "public forum", however I would hope that you can, as an obviously intelligent person, come up with a better statement than take it or leave it. That is the path of fascism and exactly the route we don't want our hobbies to take. And what do fascists do when they receive negative attention towards their actions?

      They make it disappear.

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    5. Ah, fascism, Western Voting, sweeping dirty laundry under the rug; these are all perfectly normal terms that I often use when talking about a hobby. Yep. Fascism.

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    6. Exactly.

      Dude, I'm just offering constructive criticism about a Fascist Satan worshiping company whose only purpose on this earth is to eat our souls. Fucking apologetic fanboys.

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  26. *wtf* is Facebook??? I really Don't mind they've shut down this crap......Nobody needs that! You have an issue....contact Customer Support. Your Problem is GW......then stfu and move to another Company. Its THAT easy.....

    Thats it folks, our Hobby isn't something vital.....they've just closed down something unimportant

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    1. You know, Facebook, the second busiest web site on the planet. Not having proper representation on it is like not being found on Google search.

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  28. The only time i visited their Facebook homepage was when their site was down just recently. Otherwise don't think it provides anything beyond what their own site and their store Facebook pages offer. As someone who has worked in the web industry for 15 years i think this was a sound decision - your presence has to be relevant and for GW a main Facebook page was fairly irrelevant.

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  29. Wow the brown tongues are out in force here. They must be staff or hold stock.
    To the reasonable people who see the douche bag corporate sleeze masters for what they are I say don't waste your breath on them they aren't listening. Play the game your own way and boycott any stinky corporate bull you don't like.

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    1. ...or are just realistic. I've never been GW staff, no hold any stock.

      The bottom line is that GW is a business and they are run by guys who, for obvious reasons, want to keep operating at a profit. Why should they listen to a bunch of self-obsessed kids on the internet? They may be customers, but I'd wager that they're a minority; GW ignoring that minority still nets them results so why bother paying someone to cater to that minority when they're doing just fine by not? Having a FB page to post on is a luxury. Hell, having Warhammer to play is a luxury, but more than that it is a choice, not an entitlement. We spend our money, we get our models and books and the only thing we are entitled to is support for those products from GW and decent customer service. We get both of those in droves and in that, GW delivers and delivers good. We're not actually entitled to much beyond that, especially not GW giving a shit about what some people on the internet think. You're correct in your final statement though, if you don't like an aspect of GW's business model then just don't give them money. But they'll more than likely get along just fine without you, and so will most of the players who visit places on the web without seeing pages full of spoilt whinging and over-opinionated nonsense.

      If people think that any company in their right mind will go out of their way to maintain a platform of bad publicity at their own expense then you need your head checked.

      Delete
    2. *then they need their, that should read. Work distractions, beh.

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    3. I guess honest subjective opinion has to be negative to be tolerated by some. :(

      Customers can still complain on local GW pages, ring Customer Services, tweet, write to White Dwarf, write a letter to the MD, not buy the products, whatever.

      The fact is a main Facebook page for GW has less relevance than forums, blogs, local Facebook pages, and the main GW site.

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    4. Mauler, it's not about maintaining a platform of bad publicity. If people have a valid criticism, ignoring that criticism is to the detriment of the company.

      Everything was fine on the Facebook page until the Dark Angels book and the following FAQ. The problem obviously lies with that, not the platform. Also, the way they handled the criticism, taking their ball and going home, makes them appear to not care about their customers.

      Anyone who has dealt with their phone staff knows this isn't the case as replacements for damaged product are swiftly taken care of. Unfortunately, in the world of PR perception has as much of an impact as reality. This is why I stated earlier on the site GW needs a better PR department.

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    5. The difference is that GW do care about customers they already have, they don't care about people whinging on the internet. They've displayed this time and time again, if an online platform breeds more negativity than it's worth then it gets binned and GW's freed up some resources to use elsewhere, rather than saying the same thing over and over again to a faceless minority.
      One those people actually contact GW through a more traditional channel (in-store or mail/telephone) they cease to be 1) faceless and 2) a minority and actually get some excellent customer service. As you know.

      I suspect that the DA book (I have the Collector's edition and didn't notice a massive amount of glaring mistakes contained within), as with Finecast, it's teething problems with a transition (to a new timetable in this case rather than a new material medium) and in the next codex I suspect that there will be a higher level of QA and less mistakes.

      I understand that in an ideal world there shouldn't be the need to release a comprehensive list of corrections and clarifications a week after publishing a major book, but kudos for GW for getting that done so quickly and I have difficulty seeing the merit in people ridiculing them for it. If having a FB page attracts that kind of moronification then I don't blame them for binning it.

      Delete
    6. You think people who go out of their way to 'like' the Games Workshop Facebook page aren't already fans and customers? If that's what you are saying, I have no idea how to convey my point to you.

      Delete
  30. Okay...
    If you went out and YOU decided to purchase a nice 60" flat screen HD TV, you wouldn't sit there, whilst watching it, telling everyone around you how shit it was. The reason? YOU bought it and YOU decided to bring it home. The people you where sat with would say "What a cock nose, why douchbag would buy something and then whine about it when it's awesome!"

    ^^^THATS why GW closed its facebook page and THAT is why ANYONE who chooses to BUY the hobby and then whine about it, is a total cock. It makes raw logical sense. If you decide to bur your money, don't blame everyone else.

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  31. I guess my view really boils down to this:

    A lot of the criticism seems to be based on the recent errors in the DA codex (never looked at the facebook page, so I'm just going off what's been said above).

    It's a mistake, not like GW have looked at it, noticed all the errors and decided to publish it anyway. The person/persons responsible will no doubt have been given a warning about it, they've issued a quick update to make sure that anyone that's bought the book has the correct info, and they've moved on. It does GW no good whatsoever to have a public page like Facebook covered in negative comments. You see recall posters in shops all the time for items they sell that are found to be unsafe, and yet you don't get the kind of negative backlash there that GW has had over this, which harms no-one.

    The only thing i think they've failed at is this - accept that the book was poor quality due to the number of errors, and offer to replace it with a corrected version for anyone that's bought it, when they either send in their copy, or bring it into a store. That would be expensive it's true, but I'm sure would have enhanced their customer service reputation.

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  32. Amazing information about facebook. Thanks for sharing....

    ReplyDelete

 
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