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The First Soft Cover Books Are Up, and Khaine We Hardly Knew You



Today's pre-orders were gone literally in minutes when they went live earlier. There were reports of people logging in the moment the Khaine came up and were gone before they could complete the orders. Other reports put it at a 20 minute window before Warhammer Khaine was gone.
Also.......
The first soft cover releases of the first two End Times books was released today, but apparently only the UK site. (most likely they are on the other sites, but I did not see them when I first looked)



Warhammer: Khaine (Hardback) $66  -Sold Out
Warhammer: Khaine Limited Edition $165 - Sold Out
Warhammer: Khaine & The Curse of Khaine Web Bundle $96 - Sold Out
Warhammer: Khaine (Interactive Edition) $54.99
The End Times: The Curse of Khaine $30
Warhammer Battle Magic: End Times Spells $8


From the UK Site
http://www.games-workshop.com/en-GB/Warhammer?Nao=24&Nu=product.repositoryId&N=102295+4294967072&qty=12&sorting=phl&view=table
Warhammer: Nagash (Softback) £45
Warhammer: Glottkin (Softback) £35





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26 Comments

  1. They really are pushing for digital sales, huh? There is no other explanation why this stuff would sell out when they KNOW how popular the first few have been.

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    1. Specifically aimed at the hardcovers.

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    2. I know everyone says that the End Times is super popular. It is great stuff for WFB and I have both Nagas and Glottkin. However both are still on the shelf at the local GW and there is a glut of them on eBay for sale. How much of this demand is by fans and how much is just people looking to make a quick profit? I refuse to pay more than retail on eBay but I know that isn't true for collectors.

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    3. If its limited and sold out you should Pay more on eBay. Thats the whole point of putting stuff on eBay. You want to make money selling stuff Not loseing money.

      If you dont like it complain to GW. I for one am glad that some stuff can still be bought on eBay & i am not only talking about GW Books.

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    4. Books are not popular. When selling 2000 of something when there is 200 000 or more fans of course they will sell out.

      Want to see if something is popular? Make 200 000 of something and see if they all get bought. Then you will see how popular they are.

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    5. This comment has been removed by the author.

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    6. But you don't want to risk printing 200,000 of them and have 100,000 sitting on shelves after a few months. Huge loss of money.

      For those who don't know anything (re: the majority of the internet), this IS market research. The End Times books have all been released in a very short period of time. Warhammer Fantasy was dying, and these releases effectively tested the market over a 3-6 month period so GW can gauge how to release this sort of thing going forward.

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    7. ^ they will lose money either way. beside they have to spend money before making any [that is economics].

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    8. you lose a lot less money when you sell 9000/10000 books than when you sell 5000 out of a potential 10000

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  2. How much did the hardback cost in pounds? £45 for the softback is more than I was expecting...

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    Replies
    1. The hardcover editions were listed at £5 more than their respective softcover editions. The softcover editions aren't showing up on the US webstore at the time of this post.

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  3. I didn't order it in the GW web because I wanted to support my local gamestore. My local gamestore was given 10 books. 10 BOOKS. I was literally checking every minute, and I missed the opportunity when going to the bathroom to pass water. This whole ET thing is turning proper bonkers now...

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  4. I'm going to be outside my local GW on Saturday morning hoping he has some in stock.

    I would quite like to get the hard back version with the case like the others but at least I know in a few weeks there will be a less limited soft cover one.

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  5. I get the feeling they massively underestimated demand, maybe because it's fantasy or maybe because there isn't any new models with this release, either way I was refreshing the site on my phone and they first appeared sold out, didn't even get the chance to try :(

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    Replies
    1. I agree that they totally missed the pent up demand by WFB players and under estimated the excitement of the End Times. At least now everyone can get a copy, even if it's not the specific version you may want. And damn the models are sexy!

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    2. 'The guy' that missed the demand for End Times at GW paid for it with his job due to his forecasting being so wide of the mark.
      The issue with the hard backs is they are printed in China, GW has a release schedule pre planned and no time to react and get more hard backs printed in time and in the correct places world wide in time for release.
      @Brian above this post - I'd love to know which GW it is that has those ET books still on the shelf, my local GW got 2 copies of the HB Glotkin! They got 8 pre orders in for Khaine last night before that went pop in under twenty minutes and the Ltd version was gone in around 30 minutes. The manager didn't even get his own copy pre ordered before they went out of stock.

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    3. takes less than two months to order, print and ship nagash, they shipped Softcover glotkin in even LESS time....doesn't take the huge time people think, not anymore

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  6. The book has rules for the avatar, but doesn't seem to mention wood elves at all so hopefully they'll just dataslate avatar.

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  7. What is going on with this hobby now? People buying books for £40 and selling them for £110?
    GW continues to turn this hobby into a cynical money driven exercise.

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  8. It will be interesting to see how they link the elves into factions. My knowledge is limited on fantasy but I think of a few ways they can go
    -Dark elves/high elves led by malakith
    - high elves/wood elves led by tyrion
    -Cult of slaanesh led by morathi
    -resistance of athel loren led by drycha?

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  9. They should limit the amount you can purchase to one copy, I know it was two with the Khaine release. Maybe people who want it will stand more of a chance of actually getting one.

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  10. wow, maybe those rumours about no new models for khaine were right. nevermind, i got the softback glottkin book for some nurgle love

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  11. So now that GW is making soft covers now, does this mean they are not making "Premium" products anymore?

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  12. It's times like these I actually like living in Australia, as bad as the prices can be sometimes. Glottkin took a few days longer than other countries to sell out, and I had a 1 hour nap between 5 and 6am waiting for the orders to go live, were up for who knows how long when I woke but were still able to get the book and the cards

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  13. I should start buying these books and mark them up for 5 bucks

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