White Dwarf is moving to new offices and will have a new format soon. This is a nice change, as it seems more money is being invested into the magazine for more content.


Note: I have been sick, and am still down, but better than yesterday. I am working to get caught up today, as one day off, and there is a lot that I am behind on.

These are rumors, so a little salt is always required.

via Darnok over at Warseer
WD is changing in a fairly big way. They are moving out of the design studio into completely new offices and have brought in an outsider to head up the new format magazine (a former editor of a major successful magazine). The new magazine will have increased content and is being invested in with more money by GW in an attempt to break with the concept amongst many readers that it is little more than a figures advert. They've been working on the new mag since early May (4 WDs have been released since), so I'd expect the first of the new look fairly soon, but it would give us an idea on internal turn around times when it appears...

54 Comments:

  1. Bout time they did this. Lets hope the follow through :)

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  2. Yeah $9 for advertisements I can see online for free, not a sound businees stratagy. I did really like that the previous WD had a daemon codex update. That should be much more of a frequent occurence, as it would make such long stints between codex releases much more tolerable.

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    Replies
    1. I like this idea, but only if they start proofreading this material. In the 6 pages of demon update for 40k I ran into 4 major errors, primarily information that was inconsistent from page to page.

      Delete
    2. They need that all across the hobby. 6th edition rule book: A bolter has the rapis fire designation. Really? Well that's good because rapid fire is annoying.

      Delete
    3. It was great 20 years ago, included reviews and articles about OTHER COMPANIES products, reviews of sci fi and fantasy novels and films, a genuinely funny cartoon (Thrud the Barbarian) as well as conversion and modelling advice, scenarios, campaign ideas etc etc.

      It was a genuinely good read, and often even had something in it for the non wargamer sci-fi fan.

      Delete
  3. I'm really excited to hear this. I have a bunch of older issues and there really was some great diverse content in them. I haven't been picking up the recent ones since they all seem to follow the same formula.
    I picked up the current issue, since my wife wanted to see the new starter set models what's new, and it really does read like a huge sales brochure.

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  4. I do wonder though, will this come with a price rise

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  5. Wow. It almost sounds like...they listen to their customers comments, but...that's...not...possible!

    It sounds like GW has been moving in a great new direction over the last few months. Thank you!

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    Replies
    1. I have a pile of WD 2011 issues. Nothing is worth reading more than a few minutes at best. Luckily enough they have been given gratis to me by a girl that was tired of her subscription.

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    2. Maybe GW are listening to the fanbase as they are tired of all the hate/buy other companies stuff/whinging that goes on? I picked up the April '12 WD for the paint info. First WD purchase and I must say if it improves on stuff like that, I'll subscribe until I am interred within a Dreadnought. And then I'll have someone read it to me :P

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  6. Will Price go up?

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  7. To me all the WD people seemed unhappy. But thats just me...

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    Replies
    1. Well yeah... Grim Dark future... it's a requirement.

      Now if they can just channel it into good Chapter Approved.

      Delete
  8. If it's anywhere near how good they were 3 years ago I'm in. Like reviving chapters approved and other pure fluff articles.

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  9. I really hope they revive all the Terrain Tutorials. Like how they used to have back in the day. I'd also like to see more contributions from their readership if they allowed. Like a hobby showcase section the the common man and not the Gamesday elite.

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    Replies
    1. Even if they do that you don't need them. You can find them even now on the web, on You Tube in particular there are excellent tutorials that are better that anything I have ever seen on WD. We are not in the 80s anymore, a specialist magazine is no more needed. Things like Dragon Magazine have no more sense in the XXI° century. WD would have closed by a lot of time if it was not a GW magazine.

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  10. Now if they can just get me my subscription copy sooner than three weeks after it shows up in stores I'll be more impressed.

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    Replies
    1. Try signing up for a new sub. 2-4 months before you see an issue in Canada. Completely stupid if you receive it as a gift.
      I waited 3 months, my friend ordered last month, and is being told he may not get anything until the November issue at the end of Oct.

      Delete
  11. I told you ;D
    Next months wite dwarf is revealing DA for october and new write dwarf in november :D
    Can't wait to see the chaos nerf! :D

    ReplyDelete
    Replies
    1. And we TOLD you already...

      USE PROPER SPELLING AND GRAMMAR!!!

      How can we gt annoyed by your comments, when we are too busy laughing at your pathos-infused attempts to master the parlance and structualisation of the English language?

      And I think I shall call you "Chaos Smurf" from now on...

      Delete
    2. This comment has been removed by the author.

      Delete
    3. "gEt annoyed"..

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    4. Stop feeding the troll.

      Delete
  12. I'm a pessimist
    so i wouldn't be surprised to see the new format including not twice but three times more advertising
    even more articles on how to paint a space marine
    some article extolling the need for more skulls

    of course, with the obligatory price increase

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  13. In the Web era there is no need for WD. News are red on Internet, advertising is boring and the other half of the magazine is something like "ehy, look out here at GW how we are paid for playing WH40K all the day on cool tables that you will never have".

    I don't think there is a lasting future for WD, at least in a paper version. The price is a crime.

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  14. Natfka ill?

    MAN DOWN! MAN DOWN! Apothecary!


    +++++translation matrix engage, designate Mechanicus Protocol 9? re-route to Spacemarine coms Channels. Transmit new orders. Redesignate original message non-standard interference from warp. Re-transmit new message via imperial translator. Engage+++++

    Natfka ill?

    PURGE IT WITH FIRE!

    Anurien

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  15. do you have any more chaos space marine information to post natfka? I hope so because I am getting worried by lack of information (sorry to hear you been ill)

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    Replies
    1. DAs are next
      Thats the rumor ;D

      Delete
  16. What I'd like to see in white dwarf:
    Less battle reports or shorter ones- I can play my own games and don't need a blow by blow account of a battle. Some info on how certain units have worked well perhaps.
    More painting workshops- but not a how to paint a whole figure, more specific things like power weapons, or battle damage or weathering or unusual wash techniques.
    More how to build terrain stuff, especially ideas for Xenos stuff. Even if it is kit bashing ideas if they are worried about people not buying their kits....
    More stuff related to new ideas- such as bringing out a small faction as an ally which only has 1 hq, 2 troop and maybe not all other force slots in terms of units.

    Less advertising in the form of a what's new article- seeing all the new releases twice in a wd is a bit much. This months was appalling- plus fortress of redemption and other buildings over several pages and then an advert for buildings.... And not even new paint schemes on the buildings - might have forgiven them if new schemes.
    Stop producing each white dwarf as if for the reader this is their first one. Put in a section at the back specifically for this if you must looking at a single core game and rotate through each month or better still write some good guides, put them on the website and point first timers at them.
    Put in more gamers stuff- armies, terrain, game boards - reflect what the hobby is rather than looking as if nothing is ever done outside of gw staff and golden demon.
    More Scenarios, different set ups, campaigns- different ways of playing the game. 2v1, non even points, last stands, gm'd battles that sort of thing
    Zak

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    Replies
    1. We have that
      Its called Internet
      & google

      Delete
    2. I think you have some really good ideas here, and I do believe that would be a far better direction to go. Understandably the internet holds allot of these ideas, I think there are still those who would prefer it in print, especially from what is considered the official source "GW".

      Delete
  17. First I would like that subscribers get the WD on release day. I *always* get it a few days later and thats just bullshit when every other mag can almost guarantee a delivery on the normal release at the latest.

    I like the battlereports, those are probably the things that got me interested in the WD (german #64 from like 2003). I even bought the WD just for them and the pictures of the models even when I did not even play the game.

    Could use a tad more painting tutorials. The new format for those is ok, but sometimes its just not very helpful.
    Dark Eldar armor for example: Incubi Darkness -> Kabalite Green - Sybarite green?
    Thats just the highlights and not the way to get this black/blue base tone for them that is used in the pictures.

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  18. I sent a letter long ago telling them their magazine has taken a turn for the worse and their editior in chief should be fired....I recall the days you fought to get to the store to get a copy of WD because of the cool content. Now, it is like a nice Sears Catalog.

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  19. I'd like to see them mix in some content for the different Fantasy Flight games, just for starters. Short modules and NPC's etc.

    I remember back in the 80s, WD included along with Rogue Trader all kinds of Judge Dredd and D&D and Cthulhu and other games, plus fan submissions, classified ads, other ads, comics, the works. It was great.

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    Replies
    1. You are talking about the golden times of the first miniatures/RPGs games. And Internet was not here too.

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    2. I bet GW could make a lot of money with outside ads again, even if the ads were just for blogs.

      Delete
  20. Glad to hear you are feeling better.

    I agree, i want a magazine with articles about in game things. New fluff about chaos or a detail on how the Golden Throne works... that is what we need again. Tutorials, chapter approved, fluff, and strategies, those would make it a real magazine.

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  21. 1. Each White Dork Mag will contain a sampling of a novel from the Black Library to assist in stimulating sales of a category that a)they are trying to grow and b)has another great profit margin.

    2. The price will go up...slightly.

    3. They will begin a very cool tradition of creating an ongoing campaign broken down into sessions that each mag will sport. The campaign will be supported by a monthly release of a new piece of terrain that will fit into the storyline.

    Doing this will increase sales in novels, terrain and mags And flesh out the narrative and theater that they want to come alive on the tabletop.

    Outcome: more profit for GW and much more love in the love/hate relationship that they have fostered with the fanbase.

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  22. IMO they should've started with a new staff too. Drop the dead weight WD and make a fresh start.

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  23. They need to sort xenos fortifications instead of making it all imperial im sick of my neurons "defending" imperial bastions as there is nothing else on one of my coreworld's..... Elder, Tau, DE, etc all need either articles in WD to make them or release them

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  24. I'm glad to hear this, the sense that it essentially became a magazine of adverts has mostly put me off buying it for the last few years.

    Take us back to the days of varied and interesting battle reports, gaming articles, fluff explanation and guest writers.

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  25. One thing.... I Went for an interview up there, and one of the things discussed was a new photographic based section. Something that was said was with Warhammer World on the doorstep they'd like someone to be able to go down, take pictures and then have them presented of events and armies that appear there. It wasn't a definate thing but I think its a great idea.

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  26. For over a year WD has improved VERY much! In every issue we have some new rules, for both fantasy (like buildings, civil wars, storm of magic creatures) and 40K (scenarios) and rules for new models etc. Now that they made 40K more like WFB (ie they made game good and more complex) we will defeinitly see more stuff for it in WD.

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  27. I second that... I think the WD has already improved much and I pretty much enjoy reading it every month.

    Of course there is always space for improvement, but I don't think it's necessary to whine as much as some of you guys on the net do...

    Besides, there is a fine cure to whining: don't buy it, shut down your PC and go out for a walk... I will never understand why people get into a hobby just to whine about it in the first place...

    Personally I am looking forward to those changes, hoping they will be for the better!

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  28. The only way im really will be buying WD if it will move Digital.

    If they will make offer of year subscription of material copy + digital for free i will even buy it.

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