24 Comments:

  1. uh no they are not.

    their profits might be up but their volume of sale is relatively stagnant.

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    1. Depends what you're interest is. If you are a hobbyists, stagnant sales is good, i.e. sales are not shrinking - therefore the company is healthy. If you are a shareholder it's not good (although not particularly bad), so it's probably better to look for investment opportunities elsewhere.

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    2. Stagnant sales are in no way EVER good for a business. Anytime there is no growth in profits, means there is no growth in business.

      Also believing this data would be a huge mistake if you don't know better. The data doesn't correct for CPI at all which makes what is shown misleading. Once you correct for the difference in inflation you will see that their overall profit is half of what they show.

      The second reason this data is misleading is GW rushed out the 6th edition release before their fiscal report to inflate their numbers. Unless they release a lot more codices than normal, the overall profit will return to its normal breaking even pattern.

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    3. But there is a growth and profits, and you apparently don't know what "Revenue at constant currency" means. The fact is, GW is doing just fine, and only jilted fanboys who are pissed about their inability to field a competitive army make up stupid shit to vent their own inadequacies.

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    4. Actually the sales are not stagnant in fact they show significant growth. Revenue grew at a 7.65% rate in a recessionary environment. I have heard so many people bash GW because of their price increases. There is a claim that GW is pricing people out of the market.

      Well the data does not agree with those pundits. In fact, in a recessionary environment games should decline at higher rate than their economy. I would say that GW has been very healthy.

      Travis, you assert that the data is misleading because GW pushed out sixth ed to boost profits. Where is your data to support this? GW constantly pushes out new products, games and rules. This is nothing new. Just because one of their books came out (in June of all times) does not mean they were trying to inflate, or even did inflate profits.

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  2. Better to be profitable than big! Whether their volumes are down is less important than their profits being up. GW are obviously pursuing a strategy or lower volume abut high margins, and it seems to be working.

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  3. Hi, what page in the report says this (about stagnant volume)? I see every number rising, exept for royalties receivable.

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    1. u need to look beyond this "report" to get the full picture.

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    2. And what figure do you have that shows the stagnant sales. I hear all the time about profits up and sales going down but never see the evidence to back it up.
      I would be intrested to see a sales volume report.

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    3. i don't have it first hand but i was shown and explained to me 2nd hand. *shrugs*

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    4. I really don't understand why people keep having a go at GW, yeah it's a pricey hobby but you get more out of it than any computer game. The profits represent the sales. Fact!

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    5. @Dezzo Oh, the classic friend of a friend who knows his stuff and like says GW is tanking despite all official reports to the contrary guy?

      Again, GW is doing fine, and the only people who are saying otherwise are the ones projecting their own hopes and wishes because they have a bone to pick. Period.

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  4. I'll be interested to see how long this manages to last with all they've been doing.

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    1. Well so far it's been lasting for YEARS...

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    2. Yeah, 26 years and counting...could just be a short term trend though...

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  5. Good. I'm glad that GW are still just about on the up.

    While I don't agree with paying over £40 for a single model, I would much rather pay over the odds to get the latest aspects of a hobby I've loved for about twenty years than have them go bust and no get any new stuff at all.

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    1. If the rumours about shrinking sales are true (And I suspect they are), then they are on a downhill slide.

      As much as I love the hobby, the GW attitudes are annoying me enough that I am looking elsewhere for my entertainment and hobby needs...

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    2. To be fair though, rumours are just that: there's no solid proof f sales figures to justify such speculation.

      Yeah, their sales haven't *increased* by a lot but given that the UK and world is in a recession with major high-street chains closing week after week to turn a profit, any profit, in this environment is good...not such a downhill slide really.

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    3. So in this environment, turning a profit by squeezing your customers, whilst offering reducing services and customer service is short term-ist in the extreme, because you need steady sales to beat a recession, not just profit. If they keep reducing the customer base, but keep raising prices to compensate, they will push people out of the hobby, eventually in big numbers.

      Remember they're doing this whilst removing support locally for their systems. This recession is here for a LONG time yet, and these attitudes smack of a desperate need by the shareholders to keep profits and dividends up.

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    4. >>>If the rumours about shrinking sales are true (And I suspect they are), then they are on a downhill slide.

      Based off what exactly? Every single piece of actual evidence doesn't support this narrative yet you are clinging to it why?

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    5. >>>This recession is here for a LONG time yet, and these attitudes smack of a desperate need by the shareholders to keep profits and dividends up.

      Oh crap, you mean GW is no longer and NPO? I thought they made plastic space elves for charity? Man, I've been lead astray.

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  6. They might be showing a profit but let's not forget GW has closed locations and reduced staff all over. Also the cost of making finecast models is cheaper then metal and every new model cost more when it is re-released.

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    1. They might be making a profit but lets not forget that they've made a bunch of decisions that have made their company more profitable?

      Man, the business acumen of some members of the gaming community leaves much to be desired.

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