Subscribe Us

header ads

Games Workshop Stores "Rebrand" Test a New Storefront


Games Workshop is testing a "rebranding" of its stores, by changing the name and look of its shops. Three stores in the UK are testing this out, those in Edinburgh, Chiswick, and Bath. For now this is only a test to see what it does, but could very well one day transfer over to all the store locations, especially any new shops that are being opened.

Here is what Games Workshop is saying about this.




via Games Workshop: Edinburgh on Facebook
Ok so I see that the web is asking a lot of questions due to the "Warhammer" rebranding we have done, so let me explain.

After almost 26 years here in Edinburgh we have changed the name on the front of the shop.

Nothing else changes, everything we did we will keep doing! Just the name changes.

I'm hopeful that most of you will agree it makes sense, we get called "The Warhammer Shop" ALL THE TIME, so we are joining in!

Its only a trial to see if it makes any difference to us, and its only being done in 3 shops, here, Chiswick and Bath, if we feel like it works it MAY get rolled out one day...but don't expect to see it anywhere else for a long time...so there you go, goodbye Games Workshop Edinburgh...Hello The Warhammer Shop!

Post a Comment

21 Comments

  1. This has been rumoured since the early 90's at least so it's a bit of a surprise to see it happening.

    ReplyDelete
  2. Makes sense. Games Workshop is really the corporate title. It would make more sense if they offered a whole range of game systems in addition to the two Warhammers, but that's really all they have now.

    ReplyDelete
  3. Remove recognizable bright red/yellow sign with the companys name, for a black/white sign named after their two most successful product lines. Seems a pointless move at best, bad for business at worst.

    ReplyDelete
    Replies
    1. I agree that if they decide to make the shopfront name change they should at least stick with the traditional yellow writing that makes them distinct and also not bland.

      Delete
  4. For me,that's make no sense.
    Ok,in Edinburgh GW is called "Warhammer Shop" all the time,so they change the name...but in Bath and Chiswick,why they make the same change?
    And what about GW?s internal culture of self-pride?"We're GW!!We're the best,remenber!"GW is so pride to be GW,not only Warhammer.

    ReplyDelete
  5. At least now people can stop confusing GW stores for Gamestops. Happens at least once a day at the store I frequent.

    ReplyDelete
    Replies
    1. yup. that or they ask about board games. local GW has a gaming shop across the street from them. there's an agreement between the two shops to send each other customers when someone asks about certin things and the gaming shop doesn't bother with GW stuff

      Delete
  6. So do i have to go to the warhammer 40000 shop to get 40k stuff?

    ReplyDelete
  7. I like it. Less of a toy store feel and more of a cool gaming store you wanna enter.
    Now if only the crew wouldn't barrage you with questions and attention and let you browse in peace in those places ;)

    ReplyDelete
    Replies
    1. Dunno about Edinburgh (I've only heard good things though) but the staff in Glasgow's GW are great for that. You're never pestered and bombarded with sales pitches, it's a great place to do hobby stuff =D

      Delete
    2. My local GW in Wellington NZ has very friendly staff who are more than happy to help out with hobby advice or just have a yarn about all things wargaming. Come to think of it I've never been to a GW where the staff were anything less than superb :)

      Delete
    3. You got to credit the guy that trains em, cos every store ive been to they've been good

      Delete
  8. Chiswicks my local store and to be honest not really certain what to make of it!!

    ReplyDelete
  9. I reside in England and friends as well as myself commonly refer to GW shops as the Warhammer shop. So it's not just Edinburgh that use the term "the Warhammer shop" to describe a GW shop.

    ReplyDelete
  10. Hmm there is a new GW store opening in my tome (Taunton) soon, I wonder what it will be branded as?

    ReplyDelete
  11. How about you rebrand your rules so they are actually a modern game and playable first

    ReplyDelete
  12. That worked out so well for RIM to rebrand itself after the products that lost it its market share...

    ReplyDelete