There is some great market penetration. It will be interesting in the years to come if this is where the new waves of hobbyists will come from.
via the Warhammer Community
https://www.warhammer-community.com/2020/01/10/space-marine-adventures-in-target/
Chances are you’ve heard of Target – it’s one of the largest supermarket chains in the United States, and one of the largest chains of stores anywhere in the world. What you might not have heard is that you can now find Warhammer there!
Space Marine Adventures: Labyrinth of the Necrons is now available in 1,000 Target stores across the country, and is set to appear in even more in the coming days
This cooperative board game pits a team of Space Marines against the skeletal horrors of the Necrons in a fast-paced adventure set in the depths of a tomb world. Battle together against four kinds of enemies as you explore the labyrinth and complete a variety of missions. It’s the ideal first game for those new to Warhammer, and great fun to break out on a games night – it plays in around 45 minutes, making it perfect for a quick adventure between games of Warhammer 40,000!
The box includes five push fit Citadel miniatures, each of them a mighty warrior of the Adeptus Astartes. These gorgeous models have been available in some areas of the world as part of the Space Marine Heroes range, but this is currently the best way to get hold of them.
It’s awesome to see Space Marine Adventures: Labyrinth of the Necrons on the shelves of Target, and we’re hoping lots of new fans discover the Warhammer hobby through the game.