Please remember that this is still a rumor. Take with salt. I do not know if this policy would be limited to the UK or not. It does appear that the policy is aimed at 3rd party retailers.
via xxRavenxx
Very exciting news for the world of retail.
If you meet certain criteria (Essentially the criteria is being a reasonably sized hobby store), you will now recieve the following:
£500 of stock per year for demoing to customers, placing terrain on the table, etc.
£100/200 (I forgot the given number) in stock to give prizes out for competitions.
Trophies. Made specially by GW to give out to winners. (Which presumably will be fairly cool.)
So yeah. GW move to give people free stuff for participating in organised play, and in stores. I think its a lovely move on their part. Long may it continue