Im not quite certain what this is. Its definitely an official collaboration announced yesterday. 
It looks like Joytoy does a lot of action figures including battlesuits and mecha type stuff. 

via Joytoy
On May 17, 2021, JOYTOY (abbreviation: Happy Mode Play) officially announced that it has been authorized by the British Games Workshop® (abbreviation: GW) company to jointly launch a series of #战锤40000# classic characters of 1:18 super movable The finished product model play, this series of products is planned to be officially released in June this year.

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